Sonova USA Names New VP of Commercial Sales
The new Sonova VP of Commercial Sales at U.S. Hearing Instruments will oversee commercial leadership for both the Phonak and Unitron brands.
Hearing Headlines
Staff's Top Picks
MarkeTrak 2025: Hearing Aids in the Age of OTCs and Wearables
HIA's MarkeTrak 2025 study of the U.S. hearing loss market provides new data on prescription hearing aids, OTC devices, and emerging technologies.
Hearing Health News, Trends, and Products — Delivered
From innovative hearing aid technology to best practices in patient care, we deliver the hearing health insights that help you save time, improve outcomes, and grow your practice.Critical Resources
Modern Hearing Solutions
British Hearing Instrument Sales Down Across Most Sectors in Q2 2025
British and Irish Q2 data on hearing technology market figures for 2025 shows a reduction in private, public, and ROI hearing aid sales.
Treatment Trends
OCT Imaging Tool Could Improve Diagnosis of Hearing Loss
Researchers have adapted the low-cost OCT imaging method developed for ophthalmology and used it to visualize tiny structures in the human inner ear.
Diagnostic Testing Tech
Adopting AI in Audiology: Are HCPs Ready?
AI seems to be everywhere now, but are hearing care professionals ready to accept this new technology?
Efficient Practice Management
Senators Reintroduce Medicare Audiology Access Improvement Act
A bipartisan group of U.S. senators has reintroduced the Medicare Audiology Access Improvement Act to eliminate barriers preventing Medicare beneficiaries from directly accessing care from audiologists.
