Category: Marketing



Synchrony’s CareCredit Solution Integrated into Sycle

CareCredit, a Synchrony (NYSE:SYF) solution and provider of promotional financing for patients, announced that it is now integrated into Sycle, a practice management platform for the hearing industry. The new integration is designed to help hearing healthcare practices save time, increase productivity, and provide patients with a financing option that makes it easier to move forward with the care they need for improved hearing health. 

Financial Services


Emphasizing Patient Care in the OTC Era

How are audiologists preparing for a dispensing landscape that includes OTC hearing aids? Practice owner Stacy O'Brien, AuD, says she consistently emphasizes a full scope of audiology services, best practices, and patient options for affordability and better access to care.

Surveys & Statistics


US Hearing Aid Sales Fall by 18% in 2020

According to Hearing Industries Association (HIA) statistics, total net hearing aid sales in 2020 reached 3.47 million units, a decrease of 18.0%, with the private/commercial sector experiencing a decrease of 14.2% and the US Department of Veterans Affairs (VA) a decrease of 34.0%. Here is an analysis of hearing aid sales in 2020, including state-by-state unit losses, and what the future might hold in 2021.