Category: Marketing



Synchrony’s CareCredit Solution Integrated into Sycle

CareCredit, a Synchrony (NYSE:SYF) solution and provider of promotional financing for patients, announced that it is now integrated into Sycle, a practice management platform for the hearing industry. The new integration is designed to help hearing healthcare practices save time, increase productivity, and provide patients with a financing option that makes it easier to move forward with the care they need for improved hearing health. 

Financial Services


Maintaining a Strong Online Presence Can Be Key to a Successful Business

Managing your “online profile” is a critical component of doing business in the modern world, and building a strong on-screen reputation will position you in the most favorable manner. Here is a list of tips that can help ensure your practice’s solid reputation and stellar service stand out from the crowd.

Growth Strategies


Phone Script Tips: Arming Your Receptionist or PCC with the Tools to Succeed

In some ways, handling the initial phone call from a potential customer is as important as programming a hearing aid, says hearing care consultant Von Hansen. Because you don't have to worry about hearing aid programming, verification and validation, AR, etc, if you can’t get the patient to come into your office in the first place.

Surveys & Statistics


US Hearing Aid Sales Fall by 18% in 2020

According to Hearing Industries Association (HIA) statistics, total net hearing aid sales in 2020 reached 3.47 million units, a decrease of 18.0%, with the private/commercial sector experiencing a decrease of 14.2% and the US Department of Veterans Affairs (VA) a decrease of 34.0%. Here is an analysis of hearing aid sales in 2020, including state-by-state unit losses, and what the future might hold in 2021.