A new study by hearing healthcare management consulting firm Auditory Insights published in The Hearing Journal identifies four “post-pandemic trends” among baby boomers that could be useful to hearing healthcare marketing campaigns aimed at this demographic group.
One trend to be aware of is the group’s interest in monitoring personal health metrics through the use of wearables and smartphone apps. The study suggests harnessing baby boomers’ belief in preventative healthcare by emphasizing the importance of exercise in helping to delay the progression of age-related hearing loss, in marketing campaigns. Additionally, many baby boomers are continuing to participate in the workforce, and may be concerned that wearing a hearing aid will make them seem “old” or “incompetent.” One way to stay on top of these concerns, according to the study, is to focus on marketing hearing aid features like “discreetness” and “invisibility” as opposed to Bluetooth streaming or rechargeability.
Another emerging trend in a post-pandemic world is a continued interest in telehealth options for audiology care. In addition to offering services that are fully remote or a hybrid of in-person and virtual, hearing care practitioners can also tailor their recommendations to include hearing devices with remote programming apps and Bluetooth connectivity.
To read the study in its entirety, please click here.
Source: The Hearing Journal