As we continue to support the needs of the tinnitus patient and practitioner—from sound generators to therapy approaches—it is important to maintain flexibility in treatment. This article looks at the three most-common tinnitus treatment approaches used within a clinic or with an individual patient. Recent evidence suggests the therapist is 9 to 10 times more important to the outcome of therapy than the specific treatment approaches, and new tools like Oticon’s Tinnitus SoundSupport are providing better options in the treatment of tinnitus patients with hearing aids.