Amplifon Calls Shareholders’ Meeting to Advance GN Hearing Acquisition
Amplifon has called a shareholders' meeting to approve a capital increase advancing its acquisition of GN Hearing, a major consolidation move expected to close by late 2026.
Category: Growth Strategies
Growth Strategies
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Growth Strategies
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Sonova to Sell Sennheiser Consumer Hearing Business
The company will focus on its core hearing instrument and cochlear implant businesses going forward.
Growth Strategies
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ReSound’s Guide To Elevating Your Hearing Clinic On Google
Stand out from the competition by building and optimizing your business presence on Google.
‘Post-pandemic Trends’ In Hearing Care Marketing
A new study by hearing healthcare management consulting firm Auditory Insights published in “The Hearing Journal” identifies four “post-pandemic trends” among baby boomers that could be useful to hearing healthcare marketing campaigns aimed at this demographic group.
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Keeping It Simple: Practical Online Marketing Tips for Differentiating a Hearing Care Practice
To help our readers understand the why, what, and how of growing your hearing practice through digital marketing, HR interviewed Joe Lugara, CEO of AudiologyPlus, which helps practices achieve more with digital marketing.
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Maintaining a Strong Online Presence Can Be Key to a Successful Business
Managing your “online profile” is a critical component of doing business in the modern world, and building a strong on-screen reputation will position you in the most favorable manner. Here is a list of tips that can help ensure your practice’s solid reputation and stellar service stand out from the crowd.
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Phone Script Tips: Arming Your Receptionist or PCC with the Tools to Succeed
In some ways, handling the initial phone call from a potential customer is as important as programming a hearing aid, says hearing care consultant Von Hansen. Because you don’t have to worry about hearing aid programming, verification and validation, AR, etc, if you can’t get the patient to come into your office in the first place.
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Ally Lending Partners with Eargo
Ally’s alignment with Eargo builds upon the company’s legacy and expanding footprint in business-to-business-to-consumer lending.
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Synchrony/CareCredit to Acquire Allegro Credit
Synchrony announced it has reached a definitive agreement to acquire Allegro Credit, a provider of point-of-sale consumer financing for audiology products, dental services, and musical instruments.
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MedPB Presents “Adapt to Thrive in 2021: How to Reduce Uncertainty and Sell More Hearing Aids”
MedPB is offering the free web event, “How to Reduce Uncertainty and Sell More Hearing Aids”, starting on Wednesday, January 27, designed to highlight how hearing care practices are growing despite the pandemic, as well as strategies for getting patients “stick like glue” and increase sales.
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Customer Engagement and Brand Loyalty Strategies to Help Promote Your Business
Michele Ahlman, President and CEO of Clear Sounds.com and “Hearing Review” contributor, has developed a series of business development and marketing vlogs geared toward practice owners who may be looking for ways to promote their product or services.
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AuDacity 2020 Starts Friday Morning, October 16
The Academy of Doctors of Audiology (ADA) will kick off its annual convention online on Friday morning, October 16. This year’s virtual event focuses on “Design Thinking” and offers a wide variety of exceptional interactive feature presentations, keynotes, expert panels, live workshops, on-demand webinars, and an industry showcase.
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Fuel Medical Partners with American Institute of Balance
Fuel Medical announced its partnership with The American Institute of Balance (AIB) to help its audiology and otolaryngology members incorporate, or expand, patient-centered, diagnostic vestibular services.
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E.A.R. Inc and Robert Traynor Audiology to Offer Training Seminar for Industrial and Recreational Hearing Market
The seminar presents how to corner the market on a new group of patients including hunters, shooters, musicians, law enforcement, motorcyclists, farmers, ranchers, dental, construction workers, pilots, and industrial workers.
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Competing in the New Era of Hearing Healthcare, Part 4: Differentiating Your Practice Relationships in the Covid-19 Era and Beyond
“The meeting of two personalities is like contact of two chemical substances: If there is a reaction, both are transformed,” said Carl Jung. Here is a look at how various personality styles and preferences—of both patients and clinicians—can be appreciated and accounted for through proven methods during the hearing rehabilitiative process.
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Audigy Appoints Aaron Brotherton and Kevin Bekker to Marketing Leadership Team
Audigy announced two new additions to their marketing leadership team. Aaron Brotherton helms the team as Vice President of Marketing, and Kevin Bekker serves as Director of Digital Marketing Services.
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Consult YHN Offers Actionable Plans for Hearing Care Business Recovery
Consult YHN has created, and continues to update, a central hub of COVID-19 resources, including guidance on the Coronavirus Aid, Relief, and Economic Security (CARES) Act, PPP loan program, cash flow analysis, marketing and communication collateral, training webinars, telehealth support, and more.
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Future Ear Podcast: Life for Audiologists & Private Practice Owners from March-June 2020
A new “Future Ear” podcast by Dave Kemp of Oaktree Products features great ideas and perspectives from six audiologists in different parts of the United States. The podcast highlights the uniqueness of some of the individual work situations and regions, and includes several excellent tips about how to adapt a practice in the wake of the Covid-19 pandemic and recovery.
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