Summary
BIHIMA has released Q2 data on hearing technology market figures for 2025, showing a reduction in private, public and ROI hearing aid sales, with a small increase in rechargeable units.
Key Takeaways:
- Public (NHS) hearing instrument sales dropped by 8.1% (from 491 in Q1 to 451,463 in Q2)
- Private sales are down by 4.9% (from 130 in Q1 to 124,236 in Q2).
- Republic of Ireland sales reduced by 2.3% (from 26,830 in Q1 to 26,202 in Q2).
- The proportion of rechargeable hearing instruments across all sales increased by 1.6%.
BIHIMA – the British and Irish Hearing Instrument Manufacturers Association – has released the latest Q2 2025 data on hearing instrument sales and usage in the UK and the Republic of Ireland (ROI).
Wider analysis of the hearing aid sales figures reveals that, year on year, sales are performing well in 2025, with private units up 12.4% (from 110,552 in Q2 2024 to 124,236 in Q2 2025), ROI sales up by 9% (from 24,027 in Q2 2024 to 26.202 in Q2 2025), and increases in both the public (NHS) and ROI rechargeable unit proportion of sales for quarter two and year on year.
“We see fluctuations in the market figures throughout the year and these could be down to a variety of reasons,” says BIHIMA Chairman Paul Surridge. “Despite a fall in sales for this quarter, the reported figures are still higher than the same time in 2024 for three of the four sectors we report on, so overall it’s a positive picture.
“We know that hearing instruments can be life changing for people living with hearing loss and what these sales mean is that there is widespread availability of hearing instruments for people across the UK, whichever route they choose to access them.
“It’s particularly encouraging to see the sales for rechargeable units increase in two sectors, which could suggest greater interest in the sustainability of devices both from retailers and consumers.”
BIHIMA represents the hearing instrument manufacturers of Britain and Ireland, working in partnership with other professional, trade, regulatory and consumer organizations within the health care and charitable sectors. The organization raises consumer awareness about the latest hearing technology and aims to influence government and policy makers to improve the lives of people with hearing difficulties.
