Sonova to Sell Sennheiser Consumer Hearing Business
The company will focus on its core hearing instrument and cochlear implant businesses going forward.
Category: Growth Strategies
Growth Strategies
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Growth Strategies
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ReSound’s Guide To Elevating Your Hearing Clinic On Google
Stand out from the competition by building and optimizing your business presence on Google.
Growth Strategies
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‘Post-pandemic Trends’ In Hearing Care Marketing
A new study by hearing healthcare management consulting firm Auditory Insights published in “The Hearing Journal” identifies four “post-pandemic trends” among baby boomers that could be useful to hearing healthcare marketing campaigns aimed at this demographic group.
Customer Engagement and Brand Loyalty Strategies to Help Promote Your Business
Michele Ahlman, President and CEO of Clear Sounds.com and “Hearing Review” contributor, has developed a series of business development and marketing vlogs geared toward practice owners who may be looking for ways to promote their product or services.
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AuDacity 2020 Starts Friday Morning, October 16
The Academy of Doctors of Audiology (ADA) will kick off its annual convention online on Friday morning, October 16. This year’s virtual event focuses on “Design Thinking” and offers a wide variety of exceptional interactive feature presentations, keynotes, expert panels, live workshops, on-demand webinars, and an industry showcase.
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Fuel Medical Partners with American Institute of Balance
Fuel Medical announced its partnership with The American Institute of Balance (AIB) to help its audiology and otolaryngology members incorporate, or expand, patient-centered, diagnostic vestibular services.
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E.A.R. Inc and Robert Traynor Audiology to Offer Training Seminar for Industrial and Recreational Hearing Market
The seminar presents how to corner the market on a new group of patients including hunters, shooters, musicians, law enforcement, motorcyclists, farmers, ranchers, dental, construction workers, pilots, and industrial workers.
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Competing in the New Era of Hearing Healthcare, Part 4: Differentiating Your Practice Relationships in the Covid-19 Era and Beyond
“The meeting of two personalities is like contact of two chemical substances: If there is a reaction, both are transformed,” said Carl Jung. Here is a look at how various personality styles and preferences—of both patients and clinicians—can be appreciated and accounted for through proven methods during the hearing rehabilitiative process.
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Audigy Appoints Aaron Brotherton and Kevin Bekker to Marketing Leadership Team
Audigy announced two new additions to their marketing leadership team. Aaron Brotherton helms the team as Vice President of Marketing, and Kevin Bekker serves as Director of Digital Marketing Services.
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Consult YHN Offers Actionable Plans for Hearing Care Business Recovery
Consult YHN has created, and continues to update, a central hub of COVID-19 resources, including guidance on the Coronavirus Aid, Relief, and Economic Security (CARES) Act, PPP loan program, cash flow analysis, marketing and communication collateral, training webinars, telehealth support, and more.
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Future Ear Podcast: Life for Audiologists & Private Practice Owners from March-June 2020
A new “Future Ear” podcast by Dave Kemp of Oaktree Products features great ideas and perspectives from six audiologists in different parts of the United States. The podcast highlights the uniqueness of some of the individual work situations and regions, and includes several excellent tips about how to adapt a practice in the wake of the Covid-19 pandemic and recovery.
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Starkey Provides Step-by-Step Roadmap to Recovery Phase of Covid-19 Pandemic
Starkey’s new website is designed to offer turnkey solutions as hearing healthcare enters the recovery phase of economic downturn.
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MedPB Webinar: Good News about COVID You’ll Want to Hear
To help you get the practical information you need to speed the recovery of your practice, on Tuesday, June 9, MedPB is hosting a webinar that pulls in top experts to walk you through what you need to know and do to put together your 90-day recovery plan.
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5 Questions & Answers about PPP and EIDL Loans
How much will be forgiven from a PPP loan? When does the 8-week period for using the loan begin and what kinds of requirements surround it? Michael Scholl of Starkey provides answers to 5 common questions about the PPP and EIDL loan programs
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Results of the Covid-19 Impact Survey #2 (April 9-17) for Hearing Healthcare Practices
A survey on how audiologists and hearing aid specialists are coping with the Covid-19 pandemic in their practices during April-May 2020.
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IHS to Host Free Professional Development Webinar on April 29
The webinar, sponsored by Care Credit, will help “assist hearing healthcare professionals meet CE requirements for board certification and license renewals, and to help continue their professional development journey.” This half-day, virtual event is worth 3 CEs.
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Cash-Flow in Hard Times: Managing a Practice Through Covid-19 and Other Disasters
Managing a hearing care practice has never been more challenging than during the Covid-19 pandemic. Practice management expert and industry veteran Dan Quall, MS, provides tips for managing cash-flow, revenue generation and patient care, and how to prepare your practice for emerging from this crisis stronger than ever.
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Earlens Offers Webinar on ‘CARES Act’ Resources for Hearing Care Practices
According to Earlens, the webinar draws on the company’s access to leading law firms and medical-device lobbying organizations to help ENT practices clearly understand the new bill, what program(s) are most applicable, and how to apply for them quickly.
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