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US Hearing Aid Sales Fall by 18% in 2020

According to Hearing Industries Association (HIA) statistics, total net hearing aid sales in 2020 reached 3.47 million units, a decrease of 18.0%, with the private/commercial sector experiencing a decrease of 14.2% and the US Department of Veterans Affairs (VA) a decrease of 34.0%. Here is an analysis of hearing aid sales in 2020, including state-by-state unit losses, and what the future might hold in 2021.

Competing in the New Era of Hearing Healthcare Part 2: Differentiating a Practice with Comorbidity Screening, Monitoring, and Diagnostics

A differentiation strategy does not occur by accident. This discussion focuses on differentiating a practice with screening for comorbid conditions related to hearing loss, using close and regular monitoring of your patients’ status, and the use of an up-to-date and evidence-based approach to diagnostic assessment.

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Competing in the New Era of Hearing Healthcare, Part 1: Developing a Sound Competitive Strategy

Should you try to compete on price, focus on a specific audiological niche like pediatrics or implants, or differentiate your practice by creating a unique patient experience? Longtime private practice audiologist, Robert Traynor, EdD, MBA, explains how to “avoid getting stuck in the middle” and instead develop a competitive strategy that is right for your hearing healthcare practice and right for your market.

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AuDStandard Partners with Hear Billing Solutions

The partnership will reportedly give AuDStandard members access to a range of services designed to help hearing practices increase revenue and decrease receivables including insurance billing, credentialing and contracting, on-site insurance training, business readiness, insurance verification, consulting, and more.

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Preparing for OTC Hearing Aids

Unless you’ve been locked in your soundbooth for the past three years, you’re probably well aware that a new class of over-the-counter (OTC) hearing aids will get the green light from the US Food and Drug Administration (FDA) sometime around August 2020, with the notice of proposed rulemaking (NPRM) slated for this November.

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Preparing for OTC Hearing Aids

Unless you’ve been locked in your soundbooth for the past three years, you’re probably well aware that a new class of over-the-counter (OTC) hearing aids will get the green light from the US Food and Drug Administration (FDA) sometime around August 2020, with the notice of proposed rulemaking (NPRM) slated for this November.

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HHTM Releases New Book, ‘Interpersonal Audiology,’ by Brian Taylor, AuD

In the ”New Age” of patient autonomy—as persons with hearing loss increasingly have the ability to self-direct their care by testing and purchasing hearing devices over-the-counter—counseling and customization are components that still require a human element, and at the heart of this human element is Interpersonal Audiology.

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