Tag: practice management

HHTM Releases New Book, ‘Interpersonal Audiology,’ by Brian Taylor, AuD

In the ”New Age” of patient autonomy—as persons with hearing loss increasingly have the ability to self-direct their care by testing and purchasing hearing devices over-the-counter—counseling and customization are components that still require a human element, and at the heart of this human element is Interpersonal Audiology.

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Steering Into the Winds of Change, Part 2: Three Ways to Attract and Retain More Clients

It is not easy to bring patients into the clinic these days. So when a patient does walk through the door of your office, you want to give them an exceptional customer experience. Establishing trust, making the necessary tweaks to achieve a high level of customer satisfaction (delight) at every step, and laying the groundwork for future patient advocacy creates long-term value with your patient, and long-term dividends for your business.

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Steering into the Winds of Change, Part 1

Within the four walls of the clinic you have an opportunity to create impact and gain sustained competitive advantage. After all, your most effective marketing tool–the patient–is right in front of you every day. Nothing is more powerful than patient advocacy. When a client calls your clinic, what experience is that person going to have? Steve Eagon says you are in a position to influence the patient experience and the outcome.

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