GN Launches New Image Library to Counter Media Invisibility of Hearing Loss
New research finds hearing aids are rarely seen in mainstream media, prompting GN to expand its free library of authentic images for World Hearing Day.
Tag: hearing aid stigma
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Can a Mass Market Hearing Aid Finally End Stigma?
When hearing care is normalized, the stigma will recede, which could inspire many to take a first step toward wearing hearing aids.
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Hearing Aid Innovations Help Silence Stigma of Hearing Loss and Treatment
After years of research, technological advances, and dedicated awareness campaigns, there’s been a notable shift in the social perception of hearing aids: reduced stigma.
‘Post-pandemic Trends’ In Hearing Care Marketing
A new study by hearing healthcare management consulting firm Auditory Insights published in “The Hearing Journal” identifies four “post-pandemic trends” among baby boomers that could be useful to hearing healthcare marketing campaigns aimed at this demographic group.
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Brandon Sawalich Writes ‘Forbes’ Article on Leadership
In an article recently published on the “Forbes” website, Starkey CEO Brandon Sawalich discusses the three guiding principles he follows with regard to the hearing care industry and the company’s dedication to providing people with better hearing
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Triathlete Lorcan Redmond Uses Signia Active
For professional triathlete Lorcan Redmond, high performance is the name of the game. In a schedule that sees him training 30 hours a week, hearing is imperative – knowing exactly what his coaches and teammates are saying takes the stress and guesswork out of mastering three separate disciplines: swimming, running, and cycling.
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Starkey CEO Writes Letter to Biden Addressing ‘OTC Law’
On July 9, 2021, President Biden unveiled an executive order unveiling 72 initiatives that included, among other things, plans to allow hearing aids to be sold over the counter at pharmacies.
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‘Forbes’ Article Ponders Hearables Market
In an article discussing the future of hearables, “Forbes” writer Frank Fitzpatrick ponders the future of the market once the FDA releases its guidelines for OTC hearing aids.
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Signia Active Pro Hearing Aids Receive If Design Award
Signia Active Pro are “specifically tailored to each individual wearer, whereas basic hearables boost all sound.” The company says “that can mean the difference between treating mild hearing loss effectively and developing more serious hearing loss.”
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Starkey Celebrates Bill Austin on Founder’s Day
It was on February 10, in 1961, that Austin started his career in the hearing industry. Six years later, in August of 1967, he bought Starkey Labs. Today, Starkey is a global company with more than 5,000 employees doing business in more than 100 markets worldwide.
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Starkey’s Livio Edge AI Wins 2021 BIG Innovation Award
Starkey announced that Livio Edge AI has won a 2021 BIG Innovation Award, presented by the Business Intelligence Group. The annual business awards program recognizes organizations, products, and people that are bringing “new ideas to life in innovative ways.”
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How to Differentiate Your Patient Care with 5 Best Practices
Audiologists and other hearing care providers are rapidly finding themselves in an era of “self-serve” hearing care. These new times afford us all an opportunity to examine how we practice and begin to incorporate improved means of addressing the hearing needs of our patients.
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New EuroTrak Study Compiles Data From Spain
Fifty-two percent of Spanish people with hearing loss do not use hearing aids for fear of social rejection. The fact is that the stigma around using hearing aids continues to be the main barrier in Spain today to people with hearing loss not wanting to adapt.
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Deafmetal to Attend Pre-Oscars Style Lounge
Deafmetal, a jewelry innovation for women, men, and children who wear hearing aids, will be...
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CBS News’ ‘Sunday Morning’ Segment Discusses OTC Hearing Aids
In a segment on CBS News’ ‘Sunday Morning’ show, contributor and Yahoo Finance tech critic David Pogue examines the low rate of hearing aid adoption in comparison to the percentage of people over 70 with hearing difficulties.
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Signia’s ‘Hear Across America’ Initiative Aims to Provide Hearing Loss Awareness
Throughout the month of May, select Signia-affiliated hearing care professionals nationwide will provide free hearing screenings and education to members of their local communities.
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Phonak Now Accepting Applications for Teen Advisory Board
Phonak experts will also work with the Teen Advisory Board and their parents to address various important topics, including hearing aid stigma, bullying, current and future hearing aid technology, and access to decision-making information.
Read MoreThe “Hearing Aid Effect” Revisited: Can We Achieve Hearing Solutions for Cosmetically Sensitive Patients?
This article 1) Summarizes research confirming the Hearing Aid Effect, and 2) presents a survey from three regions of the United States regarding dispenser attitudes toward the “cosmetics vs performance” issue, the profile of cosmetically sensitive patients, counseling strategies used with these patients, and suggestions for the hearing care field regarding the emphasis placed on hearing aid cosmetics.
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