WS Audiology announced that its brand Signia has been awarded the iF Design award for Signia Active Pro hearing aids. According to the iF Design jury, Signia has created “a compelling solution to help people with hearing loss overcome the psychological hurdle of wearing hearing aids.” This is the second time that Signia receives this award; in March 2018 Signia Styletto was awarded. 

Related article: Signia Styletto Receives 2019 iF Gold Design Award

The jury said: “Globally, 466 million people suffer from hearing loss. Only 17% of those who could benefit from a hearing aid actually use one. Unaddressed hearing loss poses an annual global cost of US $750 billion (WHO). Interventions to help address hearing loss are cost-effective and beneficial to people’s health, well-being, and overall quality of life. Traditional hearing aids often carry a stigma and are perceived as old fashioned and make people feel old. This means that many people who would benefit greatly from a hearing aid, are not willing to even try one. Signia has created a compelling solution to help people overcome this psychological hurdle.” 

Signia Active Pro earbuds can be put in and taken out of the ears “as easily as any earbud.” The company describes the Active Pro earbuds as “modern-looking, easy to use, and fast to fit, marking a whole new category of hearing aids – for everyone who wants to look cool and wants to enjoy hearing everything that’s relevant to them and fully engage with all people that matter the most to them, so they can be at their best.”

Signia Active Pro are “specifically tailored to each individual wearer, whereas basic hearables boost all sound.” The company says “that can mean the difference between treating mild hearing loss effectively and developing more serious hearing loss.” 

WSA CMO Maarten Barmentlo said: “Signia Active Pro is the third unique solution that Signia has launched in the past few years to help drive adoption and acceptance of hearing care solutions: The invisible Signia Silk, the award-winning Signia Styletto, and now, the award-winning Signia Active Pro.” 

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Source: WS Audiology, Signia

Image: Signia, iF Design