Summary:
The EuroTrak UK 2025 survey reveals rising satisfaction and quality-of-life benefits among hearing aid users, yet a slight dip in adoption highlights ongoing barriers and the need for greater public awareness and professional engagement.
Key Takeaways:
- User satisfaction is at an all-time high with 82% of hearing aid users reporting satisfaction and daily wear time rising to 9 hours.
- Despite clear benefits, adoption has dipped slightly to 50.5%, suggesting stigma, denial, and lack of awareness remain significant obstacles.
- Audiologists play a vital role in bridging the gap by educating patients, staying up to date on evolving technology, and promoting app-based tools that enhance user experience.
The British Irish Hearing Instrument Manufacturers Association (BIHIMA) has released the results of the latest EuroTrak UK 2025 survey, offering a timely snapshot of hearing health across the United Kingdom.
This year’s results reveal notable improvements in satisfaction and quality of life for hearing instrument users but also exposes an ongoing gap in public awareness and a small change in the adoption rate of hearing technology.
Despite clear evidence of benefit, the adoption rate among people with self-declared hearing loss has dipped slightly to 50.5%, down from 52.8% in 2022. While this is still high by international standards (the UK ranks third out of 10 countries, just behind Denmark and France), this could suggest that misperceptions and lack of information continue to hold people back from seeking treatment.
“It’s concerning to see the adoption rate decline slightly, particularly when satisfaction and quality of life outcomes are at an all-time high,” says Paul Surridge, chairman of BIHIMA. “We know that hearing instruments have an enormous impact on quality of life and that the technology behind them is better than ever. Clearly, there is still work to be done on raising awareness and breaking down remaining barriers.”
User Satisfaction
The EuroTrak UK 2025 findings also confirmed that those who regularly wear hearing instruments are happier and using their devices more:
- Average daily wear time has risen by over 10%, reaching 9 hours per day, up from 8.1 hours in 2022.
- 82% of users are satisfied with their hearing instruments, up from 75%.
- 96% say their hearing instruments improve their quality of life at least sometimes.
In addition, satisfaction has improved across nearly all listening situations, including in challenging environments like noisy rooms and group conversations, which can be the most difficult for people with hearing loss.
“Today’s hearing instruments are impressive in their capabilities; they integrate AI, real-time sound processing, and app-based controls that offer a completely personalized experience for device users,” says Surridge. “We believe that these exciting advancements in technology are playing a key role in the improvements in user satisfaction. Hearing instruments are no longer just amplifiers; they’re intelligent health devices.”
App Adoption
Alongside the technology developments within the hearing instruments, there are now more apps on the market deepening user experience. The data revealed that there has been a notable increase in their adoption: 31% of hearing aid owners now use an app associated with their device, up from 22% in 2022. Among users, 76% report satisfaction with the app experience compared to 65% in 2022, reflecting growing confidence in digital tools to support hearing care.
“It’s fantastic to see app adoption on the rise, but there’s still a long way to go: nearly 70% of hearing instrument users aren’t yet making use of these tools,” adds Surridge. “But it also highlights the growing need for audiologists to be fluent in these evolving tools, which is consistent with what hearing care professional tell us. They must be fully aware of the available features and actively passing that knowledge on to patients. Ensuring clinicians stay up to date is essential if we want to bridge this gap and unlock the full potential of hearing technology.”
Hearing Aid Stigma
In line with BIHIMA’s 2024/2025 audiologist survey, the EuroTrak 2025 data suggests that stigma around hearing instruments still exists but is improving: 70% of users say they never feel mocked or rejected because of their devices, up from 64% in 2022. However, barriers like denial of hearing loss, perceived discomfort, and lack of severity still dominate reasons for non-adoption.
Market Trends
Crucially, the data also revealed that the NHS continues to be a cornerstone of hearing care in the UK, supplying 69% of hearing instruments free of charge, which demonstrates that the NHS is delivering significant levels of service despite frequently reported pressures and growing demand. The data also shows a positive shift for the private market, with a growing share of users obtaining devices through specialized hearing instrument stores, up from 16% in 2022 to 21% in 2025.
A Powerful Story
Drawing the EuroTrak UK 2025 findings together, Sturridge says, “The 2025 EuroTrak data tells a powerful story: hearing technology is changing lives, but we still face a major public health challenge in encouraging people to seek help earlier. As an industry, we must better communicate the transformative impact of hearing technology, whether through the NHS or private care, and continue to challenge outdated assumptions.”
About BIHIMA
The British Irish Hearing Instrument Manufacturers Association represents the world’s leading hearing instrument manufacturers in the UK and Ireland. BIHIMA works closely with health professionals, audiologists, and policymakers to drive innovation, raise awareness, and ensure hearing technology improves lives.
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