Tag: hearing aid stigma

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‘Post-pandemic Trends’ In Hearing Care Marketing

A new study by hearing healthcare management consulting firm Auditory Insights published in “The Hearing Journal” identifies four “post-pandemic trends” among baby boomers that could be useful to hearing healthcare marketing campaigns aimed at this demographic group.

The “Hearing Aid Effect” Revisited: Can We Achieve Hearing Solutions for Cosmetically Sensitive Patients?

This article 1) Summarizes research confirming the Hearing Aid Effect, and 2) presents a survey from three regions of the United States regarding dispenser attitudes toward the “cosmetics vs performance” issue, the profile of cosmetically sensitive patients, counseling strategies used with these patients, and suggestions for the hearing care field regarding the emphasis placed on hearing aid cosmetics.

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