Can a Mass Market Hearing Aid Finally End Stigma?
When hearing care is normalized, the stigma will recede, which could inspire many to take a first step toward wearing hearing aids.
When hearing care is normalized, the stigma will recede, which could inspire many to take a first step toward wearing hearing aids.
After years of research, technological advances, and dedicated awareness campaigns, there’s been a notable shift in the social perception of hearing aids: reduced stigma.
A new study by hearing healthcare management consulting firm Auditory Insights published in “The Hearing Journal” identifies four “post-pandemic trends” among baby boomers that could be useful to hearing healthcare marketing campaigns aimed at this demographic group.
Starkey announced that Livio Edge AI has won a 2021 BIG Innovation Award, presented by the Business Intelligence Group. The annual business awards program recognizes organizations, products, and people that are bringing “new ideas to life in innovative ways.”
Read MoreAudiologists and other hearing care providers are rapidly finding themselves in an era of “self-serve” hearing care. These new times afford us all an opportunity to examine how we practice and begin to incorporate improved means of addressing the hearing needs of our patients.
Read MoreFifty-two percent of Spanish people with hearing loss do not use hearing aids for fear of social rejection. The fact is that the stigma around using hearing aids continues to be the main barrier in Spain today to people with hearing loss not wanting to adapt.
Read MoreDeafmetal, a jewelry innovation for women, men, and children who wear hearing aids, will be...
Read MoreIn a segment on CBS News’ ‘Sunday Morning’ show, contributor and Yahoo Finance tech critic David Pogue examines the low rate of hearing aid adoption in comparison to the percentage of people over 70 with hearing difficulties.
Read MoreThroughout the month of May, select Signia-affiliated hearing care professionals nationwide will provide free hearing screenings and education to members of their local communities.
Read MorePhonak experts will also work with the Teen Advisory Board and their parents to address various important topics, including hearing aid stigma, bullying, current and future hearing aid technology, and access to decision-making information.
Read MoreThis article 1) Summarizes research confirming the Hearing Aid Effect, and 2) presents a survey from three regions of the United States regarding dispenser attitudes toward the “cosmetics vs performance” issue, the profile of cosmetically sensitive patients, counseling strategies used with these patients, and suggestions for the hearing care field regarding the emphasis placed on hearing aid cosmetics.
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