Tag: unitron

Preparing for OTC Hearing Aids

Unless you’ve been locked in your soundbooth for the past three years, you’re probably well aware that a new class of over-the-counter (OTC) hearing aids will get the green light from the US Food and Drug Administration (FDA) sometime around August 2020, with the notice of proposed rulemaking (NPRM) slated for this November.

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Preparing for OTC Hearing Aids

Unless you’ve been locked in your soundbooth for the past three years, you’re probably well aware that a new class of over-the-counter (OTC) hearing aids will get the green light from the US Food and Drug Administration (FDA) sometime around August 2020, with the notice of proposed rulemaking (NPRM) slated for this November.

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Sandy Brandmeier Joins Sonova Wholesale US as New President

On October 31, Sandy Brandmeier officially joined Sonova USA and will work alongside current US Wholesale President Jan Metzdorff, who has been on a limited assignment in North America since August 2016. Over the next 5 months, both will work in concert to ensure a seamless transition until Brandmeier takes over full responsibility as President of Sonova Wholesale US on April 1, 2019.

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Survival Strategies in a Competitive Hearing Healthcare Market

To formulate any reasonable strategy for thriving in today’s hearing healthcare market, it is useful to understand where we are today, how we got here, and what might come in the future. Part 1 of this 2-part article offers a perspective about how industry consolidation has changed the hearing healthcare market and the current major trends that could influence the future strategies of an independent practice owner.

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