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Preparing for OTC Hearing Aids

Unless you’ve been locked in your soundbooth for the past three years, you’re probably well aware that a new class of over-the-counter (OTC) hearing aids will get the green light from the US Food and Drug Administration (FDA) sometime around August 2020, with the notice of proposed rulemaking (NPRM) slated for this November.

Survival Strategies in a Competitive Hearing Healthcare Market

To formulate any reasonable strategy for thriving in today’s hearing healthcare market, it is useful to understand where we are today, how we got here, and what might come in the future. Part 1 of this 2-part article offers a perspective about how industry consolidation has changed the hearing healthcare market and the current major trends that could influence the future strategies of an independent practice owner.

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Sonova Announces New SWORD "Made for All” Platform; Phonak Audéo B-Direct

Phonak has announced the introduction of Audéo™ B-Direct, a new “Made for All” hearing aid that directly connects to any cell phone with Bluetooth® 4.2 technology, including Android™, iPhone®, and the most other “classic” cell phones that can be popular with older adults. ‘Hearing Review’ looks at the new technology and interviews Phonak President Jan Metsdorff on the day of the product’s official US launch in Chicago.

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