Summary:
Sonova USA Inc. will end its product supply relationship with CQ Partners, and will transition affected customers to direct purchasing to streamline operations.

Key Takeaways:

  • The change is part of Sonova’s strategic effort to streamline operations without disrupting customer service.
  • Phonak and Unitron products will remain available directly from Sonova USA after the relationship ends.
  • Customers are advised to work with their Sonova account managers to ensure a smooth transition before the cutoff date.

Sonova USA Inc. announced today it will no longer supply products through CQ Partners LLC, effective September 13, 2025. No disruption to existing services for customers is expected. This decision is part of Sonova’s ongoing strategy to streamline operations while maintaining strong relationships with its customers, according to the company. 

Following this transition, hearing instruments under the Phonak and Unitron brands will continue to be available to hearing care professionals impacted by this change, who can purchase directly from Sonova USA starting Monday, September 15, 2025. To ensure a seamless transition and avoid any supply disruptions, customers are encouraged to engage their Sonova account managers for guidance on necessary actions prior to the transition date. 

“We value the business relationship we have built with CQ Partners over the past three decades and wish them continued success,” says Greg Guggisberg, senior director of national accounts at Sonova USA Inc. 

Sonova USA Inc. operates Sonova Group’s Hearing Instruments business unit in the United States, with corporate offices and distribution facilities based in Aurora, Ill. Its portfolio of hearing care brands includes Phonak and Unitron.

For more information about Sonova USA Inc., visit www.sonova.com/usa/en.