Sonova Holding AG, a provider of hearing care solutions, announced that it has successfully closed the previously announced acquisition of the Consumer Division from Sennheiser electronic GmbH & Co KG. This marks the formation of a fourth business unit, which will ”further broaden Sonova’s attractive portfolio of products and expand its channel presence and customer base,” according to the company’s announcement. Martin Grieder will lead the Consumer Hearing business and represent it on the Sonova Management Board. The acquisition was consolidated as of March 1. Reflecting the seasonality of the acquired business as well as current supply shortages of microelectronic components, the company does not expect a material contribution to consolidated sales and adjusted EBITA in the final month of the 2021/22 financial year.
The new Consumer Hearing business seeks to capture growth opportunities in the fast-growing market for true wireless headsets, the emerging segment of speech-enhanced hearables as well as expand Sennheiser’s strong position in audiophile headphones.
As part of the acquisition, Sonova has secured a perpetual license for the Sennheiser brand, under which both existing and new consumer hearing devices will be marketed.
Arnd Kaldowski, CEO of Sonova, said: “A warm welcome to the new colleagues who have joined us from Sennheiser. Linking the complementary strengths of Sonova and Sennheiser, we will now reach even more consumers at different stages of their hearing journey, creating a new path for sustainable growth for our company. We are convinced that our expanded offering of personal audio devices with speech enhancement will be a key contributor to increase the adoption of hearing solutions.”
Sonova is a company specializing in hearing care solutions: from personal audio devices and wireless communication systems to audiological care services, hearing aids, and cochlear implants. The Group was founded in 1947 and is headquartered in Stäfa, Switzerland. Sonova operates through four businesses – Hearing Instruments, Audiological Care, Consumer Hearing, and Cochlear Implants – and the core brands Phonak, Unitron, AudioNova, Sennheiser (under license), and Advanced Bionics as well as recognized regional brands.