After a noticeable drop of hearing aid sales in the year 2020, global annual sales rebounded, in 2021, according to an announcement from the European Hearing Instrument Manufacturers Association (EHIMA). In the last year, the members of EHIMA sold 18.79 million hearing aids in total. Compared to the previous year, sales figures increased by a full 33%, according to EHIMA. This marks a return to the growth path seen before 2020.
The past year has been anything but typical. However, if long-term hearing aid sales trends are predictive of future dispensing volume, then the statistics suggest we should—right now in March—be arriving at one of the best times of the year for business. And that means trying to make the most of this period while preparing for the better days to come.
It may not be a miraculous market recovery for the hearing healthcare field, but it’s still very good. Total US hearing aid net unit sales—while still down by -6.2% in the third quarter —made what can be considered a very strong rebound from the -58.6% thumping experienced from April-June (Q2) due to the COVID-19 pandemic. In particular, statistics generated by HIA show that private/commercial sector hearing aid sales actually increased by 0.5% compared to Q3 of last year.
According to HIA statistics, the US hearing aid market has experienced sales gains of 5.9% and may exceed 4 million hearing aid units dispensed by the end of 2018. Here’s a summary of the US hearing industry statistics through the third quarter of this year, including a look at the most-common styles of hearing aids sold.
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In the second quarter of 2018, US quarterly sales of hearing aids exceeded 1 million net units for the first time in the industry’s history, according to statistics generated by the Hearing Industries Association (HIA). In Q2 2018, unit sales increased by 5.73% compared to the same period last year—the exact same percentage growth as the first quarter’s sales’ growth rate.
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In 2017, the six EHIMA members who are the world’s largest and leading hearing instrument manufacturers sold 15.05 million hearing aids in total. Compared to the previous year, sales grew by 5.7%.
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Hearing aid net unit sales in the United States increased by 7.2% for the private sector and stayed about the same (-0.5%) at the VA in the first quarter of 2018 compared to the same period last year. RICs constituted 71.7% of the total market.
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Those practices with larger gross revenues have the critical mass to leverage their advantages in an increasingly competitive market.
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Hearing aid net unit sales in the United States grew by 3.4% in 2017, with a 4.0% growth rate for the commercial/private sector and 0.92% for the Department of Veterans Affairs (VA), according to statistics generated by the Hearing Industries Assn (HIA), Washington, DC.
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The BIHMA reports what they call “improved growth” in the number of units distributed through the private market in both the UK and Ireland.
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In the third quarter of 2017, private sector unit sales of hearing aids increased by 2.8%, VA dispensing fell by 1.3%, and the total market gained 2.0% in unit volume compared to the same period last year.
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Hearing aid unit sales remained relatively flat in the third quarter of 2017 but still within historical growth norms, according to statistics generated by the Hearing Industries Association (HIA), Washington, DC.
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Total US unit sales increased by 3.4% and 2.3% in the first two quarters of 2017, making for a total unit sales increase of 2.8% in the first half of 2017 compared to the same period last year—or a total of 1.87 million hearing aids sold.
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Net hearing aid unit sales in the United States increased by 3.4% in the first quarter of 2017—with a gain of 3.9% for the private/commercial sector and 1.3% for the VA—compared to the same period last year, according to statistics generated by the Hearing Industries Association (HIA).
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According to HIA statistics, 3.65 million hearing aid units were dispensed in the United States during 2016—or 8.7% more than in 2017. For the private/commercial sector, hearing aid unit sales grew by 10.6% in 2016—a strong follow-up to the 7.8% gains experienced in 2015. However, when accounting for gains by Big Box retailers and other factors, unit gains for most dispensing practices in 2016 were more likely to be around 6%.
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In his end-of-year “Staff Standpoint” installment, Hearing Review Editor Karl Strom reports that at its current pace of about 10% growth, the US hearing aid market should come in just shy of 3.7 million net units distributed by the end of 2016.
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A market research report from Persistence Market Research that covers revenue growth in the global hearing aid market indicates that this market will attain a value of more than $10 million by the end of 2024.
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Hearing aid sales in the US increased by 8.8% in the third quarter of 2016 compared to the same period last year, and have increased by 9.6% overall through September.
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