Tag: DTC

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Meeting the Challenges of OTC: Who Are Self-fitting Hearing Aids Really For?

What personal and technological factors will influence consumers’ success with self-fitting OTC hearing devices? Researcher Elizabeth Convery, PhD, looks at recent studies suggesting that OTC manufacturers and providers must address a range of important personal and device factors before self-fitting can become a viable option for adults with hearing loss.

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HHTM Releases New Book, ‘Interpersonal Audiology,’ by Brian Taylor, AuD

In the ”New Age” of patient autonomy—as persons with hearing loss increasingly have the ability to self-direct their care by testing and purchasing hearing devices over-the-counter—counseling and customization are components that still require a human element, and at the heart of this human element is Interpersonal Audiology.

IntriCon Adds Power-Efficient Wireless Audio Streaming to Its Hearing Devices

IntriCon has taken another major step forward in its hearing aid and hearables offerings—this time adding audio streaming functionality. IntriCon’s and NXP’s R&D teams merged hearing aid engineering and wireless audio streaming semiconductor technology to deliver hearing aid devices that can stream wireless audio from IntriCon’s wireless accessories. It intends to launch this technology—coupled with a remote microphone—into its Direct-to-Consumer (DTC) and Direct-to-Insurance (DTI) channels in the first half of 2018.

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Getting Ahead of the Curve, Part 1: Four Cornerstones of a Fee-for-Service Clinic

The hearing healthcare landscape is changing, but there are several ways to not only survive but thrive in this new age including Medicare Advantage programs and constantly improving direct-to-consumer hearing devices. Part 1 looks at practical pathways for shifting to a fee-for-service (unbundled) business model.

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Managed Care: Threat or Opportunity?

Managed care continues to pose challenges and opportunities for hearing healthcare professionals. In 2017, the number of individual Medicare Advantage enrollees enrolled in a plan with a hearing aid benefit increased to 65% from only 47% in 2015. This article presents a perspective on the evolution of managed care and how dispensing professionals can evolve and adapt in these changing times.

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