Wearable Health Solutions Launches DTC Online Platform
Wearable Health Solutions launched a new DTC website to sell its personal emergency response systems (PERS) globally.
Tag: DTC
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Meeting the Challenges of OTC: Who Are Self-fitting Hearing Aids Really For?
What personal and technological factors will influence consumers’ success with self-fitting OTC hearing devices? Researcher Elizabeth Convery, PhD, looks at recent studies suggesting that OTC manufacturers and providers must address a range of important personal and device factors before self-fitting can become a viable option for adults with hearing loss.
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HHTM Releases New Book, ‘Interpersonal Audiology,’ by Brian Taylor, AuD
In the ”New Age” of patient autonomy—as persons with hearing loss increasingly have the ability to self-direct their care by testing and purchasing hearing devices over-the-counter—counseling and customization are components that still require a human element, and at the heart of this human element is Interpersonal Audiology.
Mythbusters’ Myth #7: “Including Family Members in Decisions Just Complicates Matters”
Phonak has convened a select group of hearing healthcare experts who propose an audiologic treatment shift from a site-of-lesion focus to a family-centered care perspective as a means of increasing the value of our services and the uptake of hearing devices.
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CEDRA: A Consumer Questionnaire to Detect Disease Risk Before Hearing Aid Purchase
To maintain consumer safety while dispensing hearing aids and other hearing amplification devices when licensed providers are not involved, a multidisciplinary research team developed the Consumer Ear Disease Risk Assessment (CEDRA) questionnaire, which is designed to identify the risk of diseases with ear and hearing symptoms.
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InnerScope Signs Lease for Hearing Aid Retail Clinic in California
The opening of the Sac Clinic, dba Value Audiology & Hearing Aid Center, is part of InnerScope’s 6-12 month Northern California Audiological Clinic Expansion Plan.
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IntriCon Reports 20% Sales Gain in Third Quarter 2018
For the 2018 third quarter, the company reported net sales of $30.1 million, up 20.2% from $25.1 million in the prior-year period. According to the announcement, the increase was primarily due to year-over-year revenue gains from IntriCon’s largest medical customer and growth in its value-based hearing healthcare business.
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InnerScope Hearing Technologies Announces ‘Hearing Better in America’ Marketing Campaign
With this enhancement and re-launch, the Company currently has two eCommerce DTC sales platforms dedicated to helping the hearing-impaired community find what it says are “easy and affordable” hearing solutions.
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InnerScope Announces LOI with AlgorKorea for Distribution of Devices
This Agreement will allow the Company the ability to offer self-fitting hearing aid devices direct-to-consumer through its www.nohasslehearing.com eCommerce store.
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Audigy Holds Annual Owner Summit Focusing on Creating Strong Patient Connections
Audigy-affiliated practices are continuing their efforts in cultivating deeper patient-provider relationships—a key factor in technology acceptance and overall hearing success.
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IntriCon Adds Power-Efficient Wireless Audio Streaming to Its Hearing Devices
IntriCon has taken another major step forward in its hearing aid and hearables offerings—this time adding audio streaming functionality. IntriCon’s and NXP’s R&D teams merged hearing aid engineering and wireless audio streaming semiconductor technology to deliver hearing aid devices that can stream wireless audio from IntriCon’s wireless accessories. It intends to launch this technology—coupled with a remote microphone—into its Direct-to-Consumer (DTC) and Direct-to-Insurance (DTI) channels in the first half of 2018.
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Getting Ahead of the Curve, Part 1: Four Cornerstones of a Fee-for-Service Clinic
The hearing healthcare landscape is changing, but there are several ways to not only survive but thrive in this new age including Medicare Advantage programs and constantly improving direct-to-consumer hearing devices. Part 1 looks at practical pathways for shifting to a fee-for-service (unbundled) business model.
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Letters: Hearing Aids and Wines
Garry Gordon, MS, Del Hawk, AuD, and Michael J. Metz, PhD, say that marketing conditions are changing, and not everyone will need a Rolls Royce if a Ford or Chevrolet will do. They state that both hearing aid manufacturers and the various professional delivery channels need to recognize and acknowledge these changes.
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Eargo Launches Eargo Max Hearing Device
Eargo Max is designed with an all-new chip set and operating system as well as “Flexi Domes,” that are designed to help decrease feedback and increase gain while preserving speech clarity, according to Eargo.
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Managed Care: Some Caveats and Common Sense for Hearing Care Professionals
While there are managed care programs that make sense for your patients and your practice, the author advocates for carefully analyzing each program and making an informed decision before agreeing to participate, rather than simply enrolling out of a sense of fear.
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Managed Care: Threat or Opportunity?
Managed care continues to pose challenges and opportunities for hearing healthcare professionals. In 2017, the number of individual Medicare Advantage enrollees enrolled in a plan with a hearing aid benefit increased to 65% from only 47% in 2015. This article presents a perspective on the evolution of managed care and how dispensing professionals can evolve and adapt in these changing times.
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InnerScope Hearing Technologies Announces New E-Commerce Store
InnerScope continues to expand infrastructure and growth capabilities within its new e-commerce platform, according to the company.
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