Loyalty Marketing Strategies in Hearing Health Care
Loyalty marketing refers to building trust among current customers and rewarding them for consistently conducting business with a company, so that they will continue to do so.
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Search Results for: Hearing aid sales
Hearing Aid Dispensing Practices: Take Our Current Market Trends Survey
Hearing Review has been conducting surveys for over 20 years. Be a part of this legacy and contribute to the professional content of our publication.
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iHEAR Medical Launches Eva Hearing Aid for Women
Eva’s sound processing is tailored to treat distinct hearing loss patterns experienced by women. Loud sounds above 85 dB are reduced for a comfortable listening experience in noisy settings.
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What If Audiologists Didn’t Dispense Hearing Aids? A Comparison Between Québec and Ontario
At one time, audiologists were limited in their activities to testing hearing and prescribing—but not dispensing—hearing aids. What if we could go back before June 1978 and see what the field of audiology might be like if the fork in the road that led to the dispensing of hearing aids was never taken by the profession? The contrast between dispensing models in Quebec and Ontario provide some possible insights into what that “alternate future” might look like.
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HLAA Announces Support for Over-the-Counter Hearing Aid Act of 2017
The Hearing Loss Association of America (HLAA) is in full support of the bill and has issued an Action Alert to encourage consumers—especially those affected by hearing loss—to take action by writing to their senators and congressmen to vote in support of this groundbreaking legislation.
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HIA Comments on FTC “Now Hear This” Workshop and OTC Hearing Aids
The Hearing Industries Association (HIA) has issued a position paper in response to what the organization sees as several inaccurate statements made at the recent April 18 FTC Workshop titled, “Now Hear This.”
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Sonova Releases 2016/17 Annual Report; Predicts 10-12% Sales Growth for 2017/18
Hearing solutions provider Sonova Holding AG, Stäfa, Switzerland, released its 2016/17 Annual Report and announced that the Group continued to build on its solid performance history to deliver a strong set of results in 2016/17.
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Teleaudiology: Friend or Foe in the Consumerism of Hearing Healthcare?
In Part 2 of this 2-part article, Tammara Stender, Jennifer Groth, and David Fabry address how teleaudiology can provide better fit-to-preference and efficiency in hearing healthcare. Today’s wireless and hearing instrument technology affords HCPs even more opportunities to quickly meet hearing needs. The obvious solution to the “user fit-to-preference versus time constraints for both users and professionals” dilemma is a hearing fitting protocol that marries the personal and professional interactions so important for user satisfaction with the convenience of user-driven services, such as apps or secure cloud connections.
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Staff Standpoint: A Growing Hearing Aid Market, Despite Turmoil
Net hearing aid unit sales in the United States increased by 3.4% in the first quarter of 2017—with a gain of 3.9% for the private/commercial sector and 1.3% for the VA—compared to the same period last year, according to statistics generated by the Hearing Industries Association (HIA).
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Oticon Appoints Michael Irby as National Sales Director, David Cantera as Regional Manager
Oticon, Inc. announces the appointment of Michael Irby as National Sales Director and David Cantera as Regional Manager of the Mountain Region.
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Auditdata Announces Terry Ross as US Director of Sales
Auditdata, Taastrup, Denmark—a global manufacturer and distributor of advanced PC-based testing and diagnostic instrumentation for the hearing care and medical industries—announced the recent appointment of Terry Ross to direct their sales efforts in the U.S. and Canada.
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Texas Music Festival to Host Deaf/Hard-of-Hearing Accessible Concert in May
In recognition of May’s Better Hearing & Speech Month, the Good Vibrations Music & Arts Festival (GVMAF) will host the first fully-encompassing deaf and hard-of-hearing accessible concert on May 20, 2017 at the 1850 Settlement in San Antonio, Texas. Ticket sales and festival commissions will benefit Texas-based nonprofit, Aid the Silent.
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Phonak Launches New E-Learning Platform for Hearing Care Professionals
Hearing care professionals can now deepen their audiology knowledge through the new e-learning platform from Phonak, the company announced. The manufacturer of hearing instruments and wireless communication solutions is aiming to help its customers refine their understanding of relevant topics related to products, audiological background, and counseling techniques.
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Clear Digital Media Launches MDEmails Service for Hearing Healthcare Providers
Clear Digital Media, a provider of custom digital signage and educational programming for the hearing health care industry, announced that they will be introducing MDEmails as their newest service.
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Over-the-Counter Hearing Aid Act of 2017 Introduced in Congress
The Over-the-Counter Hearing Aid Act of 2017 was introduced Monday, March 20. The reintroduced legislation is designed to make hearing aids for those with mild-to-moderate hearing loss available over the counter (OTC), and require the FDA to write regulations ensuring the new OTC category meets the same high standards for safety, consumer labeling, and manufacturing protections as all medical devices, providing consumers the option of an FDA-regulated device at lower cost.
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