Eric Hancock, a hearing industry veteran with nearly two decades of experience, recently joined Widex USA as Regional Sales Manager for Northern California, Widex announced.

Hancock brings a vast industry experience on the manufacturing side, in both hearing aid and equipment sales, having worked as a territory sales manager. He has a BS in Business Management from the University of South Carolina.

“I have always seen Widex as a leader in both hearing care technology and customer satisfaction,” said Hancock. “I am looking forward to partnering with hearing care professionals throughout California and promoting the most advanced, natural sound on the market.”

Hancock will be in charge of building and maintaining customer relationships in Northern California.

“Eric Hancock will play an important role in strengthening Widex’s presence in Northern California,” says Andrew Majit, AuD, regional vice president of sales. “His industry experience and decades of sales knowledge will help Widex continue to reach the ambitious milestones we have for the region.”

Source: Widex