Sonova USA Names New VP of Commercial Sales
The new Sonova VP of Commercial Sales at U.S. Hearing Instruments will oversee commercial leadership for both the Phonak and Unitron brands.
The new Sonova VP of Commercial Sales at U.S. Hearing Instruments will oversee commercial leadership for both the Phonak and Unitron brands.
After a noticeable drop of hearing aid sales in the year 2020, global annual sales rebounded, in 2021, according to an announcement from the European Hearing Instrument Manufacturers Association (EHIMA). In the last year, the members of EHIMA sold 18.79 million hearing aids in total. Compared to the previous year, sales figures increased by a full 33%, according to EHIMA. This marks a return to the growth path seen before 2020.
The past year has been anything but typical. However, if long-term hearing aid sales trends are predictive of future dispensing volume, then the statistics suggest we should—right now in March—be arriving at one of the best times of the year for business. And that means trying to make the most of this period while preparing for the better days to come.
It may not be a miraculous market recovery for the hearing healthcare field, but it’s still very good. Total US hearing aid net unit sales—while still down by -6.2% in the third quarter —made what can be considered a very strong rebound from the -58.6% thumping experienced from April-June (Q2) due to the COVID-19 pandemic. In particular, statistics generated by HIA show that private/commercial sector hearing aid sales actually increased by 0.5% compared to Q3 of last year.
Read MoreCOVID-19 has transformed healthcare. The clinician’s role has taken on an increased significance. Because of this, it has sped up the adoption of technology to keep the hearing healthcare professional and the patient connected, even when social distancing is keeping them apart.
Read MoreThe British Society of Hearing Aid Audiologists (BSHAA) has published results from an April survey of its UK members about how they were responding to the Covid-19 pandemic. The survey has several interesting parallels to a Hearing Review survey of US hearing care practices during the same period in mid-April.
Read MoreIn response to the Covid-19 pandemic, The Hearing Review surveyed hearing care professionals during the past week regarding how the outbreak is impacting their business. Here are the results.
Read MoreAmplifon, the parent group of Miracle Ear and Elite Hearing Network, published impressive first quarter 2019 financial results, showing revenue growth of 25.4% driven by solid organic growth and a large contribution from their M&A activity, notably from their recent purchase of the GAES hearing aid dispensing network based in Spain.
Read MoreHearing care practice owners often get sweaty palms this time of year due to a drop in business and hearing aid units sold. However, industry statistics show that, if that’s the case in your business, maybe you should relax a little; historically, January and February are probably the worst months for hearing aid sales in the private sector.
Read MoreUS hearing aid unit sales increased by 5.3% in 2018, falling just 30,000 units short of the 4 million mark, according to HIA fourth quarter statistics. For the year, the commercial sector experienced unit sales gains of 5.95%, while the Department of Veterans Affairs (VA) dispensing activity increased by 2.4%.
Read MoreAccording to HIA statistics, the US hearing aid market has experienced sales gains of 5.9% and may exceed 4 million hearing aid units dispensed by the end of 2018. Here’s a summary of the US hearing industry statistics through the third quarter of this year, including a look at the most-common styles of hearing aids sold.
Read MoreIn the second quarter of 2018, US quarterly sales of hearing aids exceeded 1 million net units for the first time in the industry’s history, according to statistics generated by the Hearing Industries Association (HIA). In Q2 2018, unit sales increased by 5.73% compared to the same period last year—the exact same percentage growth as the first quarter’s sales’ growth rate.
Read MoreIn 2017, the six EHIMA members who are the world’s largest and leading hearing instrument manufacturers sold 15.05 million hearing aids in total. Compared to the previous year, sales grew by 5.7%.
Read MoreHearing aid net unit sales in the United States increased by 7.2% for the private sector and stayed about the same (-0.5%) at the VA in the first quarter of 2018 compared to the same period last year. RICs constituted 71.7% of the total market.
Read MoreThose practices with larger gross revenues have the critical mass to leverage their advantages in an increasingly competitive market.
Read MoreHearing aid net unit sales in the United States grew by 3.4% in 2017, with a 4.0% growth rate for the commercial/private sector and 0.92% for the Department of Veterans Affairs (VA), according to statistics generated by the Hearing Industries Assn (HIA), Washington, DC.
Read MoreThe BIHMA reports what they call “improved growth” in the number of units distributed through the private market in both the UK and Ireland.
Read MoreIn the third quarter of 2017, private sector unit sales of hearing aids increased by 2.8%, VA dispensing fell by 1.3%, and the total market gained 2.0% in unit volume compared to the same period last year.
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