HR Marketplace
A special resource locator for products and services in the hearing care field.
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Search Results for: Hearing aid sales
The Age of ASP: A New Paradigm for Patient Management Software
Application Service Providers (ASP) are an increasingly popular option for consumers, and the model has now been extended to the hearing care field in the form of business software.
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Selling Short: Compromises Made for Patients’ Budgets
Providing financial options should become a necessary part of the dispensing and consultation process
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Business Management:Let Your Team Have It…Their Way!
Part four of a four-part series on staff management for private practice entrepreneurs. This article discusses how to motivate staff members–and create conditions for them to motivate themselves.
Read MoreHR Website Review
A guide to Web sites in the hearing care field.
Read MoreUnderstanding People’s Social Styles Can Boost Productivity
Four personality types and how to tailor your message accordingly knowing a little about the social style and needs of your patient can aid greatly in the counseling and consultative sales process.
Read MoreLooking Back; Moving Forward
Perspectives from 15 companies in the hearing industry on what happened during 2004 and what might be expected in 2005.
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Coaching for Entrepreneurs
Coaching staff members on consultative selling methods, then establishing a strong administrative system based on a “coaching culture” can help build a more successful practice.
Read MoreHelping Consumers Choose from a Range of Technologies and Prices
A new client education tool is designed to de-emphasize specific products and de-mystify the information on a wide range of technologies, styles, and price ranges for the consumer.
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Stars in the Field
A behind-the-scenes look at a few select companies and some of the people who make them successful.
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Creating a Team Culture of Personal Accountability
Essential tips for creating a culture of accountability within a hearing care practice.
Read MoreCharging Ahead: Technical Advancements in Batteries
Battery technology continues to improve as hearing aids become more power-hungry.
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If a Tree Fell in the Forest: What’s Really Holding Back the Market?
Appropriate auditory rehabilitation is no longer an option; it’s an ethical imperative and a matter of professional survival.
Read MoreSpecial Section: HR “How To” and Case Studies
A series of concise half-page tutorials and case studies from 19 contributors who take on the topics of fighting feedback and occlusion, fitting new advanced products, testing hearing and hearing aids, and improving your business management and marketing.
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Keeping in Touch: The Patient Newsletter
Patient newsletters are an effective way to educate customers while building loyalty. Here are examples of what professionals in the field are doing to customize their newsletters.
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