Hearing instrument pricing concerns still weigh heavily on the consumer. In a recent study, the availability of a payment plan came in fourth behind only the hearing care professional’s reputation, products/services offered, and location of the office/practice.
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The widespread use of digital technology is making another huge impact: multimedia tools that support the entire hearing care process, from diagnosis to counseling, to ongoing aural rehabilitation.
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A summary of hearing industry statistics and speculation on what they may portend.
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Separating truth from fiction in open fittings. The popularity of open-fit hearing aids has increased dramatically, in large part due to digital features, feedback phase-inversion systems, and cosmetically appealing, instant-fit “slim” tubing. Although the magnitude of the effect is slightly less than with occluded shells or earmolds, open-fit devices equipped with directional microphones—contrary to popular belief—do provide improved speech recognition in noise compared to the unaided or omni-directional conditions.
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In this section, HR presents a glimpse of the various products and services out on the market today.
Read MoreWith 62% of Americans using the Internet to research health care, make sure your business is not left behind. Here are some tips on how to create a Web site
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The American Academy of Audiology (AAA) is holding AudiologyNOW!, its 18th Annual Convention and Exposition, in Minneapolis on April 5-8.
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The truth is that savvy medical professionals understand that selling is an integral and necessary part of running a practice. Consultative selling is a win-win process that relies on communication and the alignment of expectations.
Read MoreWhat the leading companies in hearing health care have to offer online.
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The emphasis was on Medicare reimbursement, direct access, and “the branding of audiology”at the Academy of Dispensing Audiologists annual convention.
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In October, the International Hearing Society held its first convention outside the US.
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How did your business do in 2004? This year’s survey paints an optimistic picture for dispensing hearing aids, as reported by dispensing professionals throughout the United States. Units dispensed, revenues, and profits are reported to be rising, while the prices of many hearing instruments decreased, and first-time user rates surge to 49%. Take a look at this year’s figures and see how your office/practice measures up to those of your peers.
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A special resource locator for products and services in the hearing care field.
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Application Service Providers (ASP) are an increasingly popular option for consumers, and the model has now been extended to the hearing care field in the form of business software.
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Providing financial options should become a necessary part of the dispensing and consultation process
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