Image Makeover
A new hearing awareness program initiated by the Canadian Hearing Society purports that people with hearing loss are busy, not boring, and definitely not over-the-hill.
Read MoreSearch Results for: Hearing aid sales
Adding Closure to the Dispensing Process
A perspective on large-group aural rehabilitation and its value to audiology and hearing care, and practical advice for establishing group rehab seminars.
Read MoreEfficient Software Solutions: Tips for Streamlining Technical Support
When confronted with software problems, there are some basic approaches to take and information to obtain that can help solve the issue. Here’s what you need and how to get it.
Read MoreA Market in Metamorphosis
Hearing health care is undergoing transformations on many levels. This article, which summarizes results of Frost & Sullivan’s recent report on the hearing industry, looks at how manufacturer and dispenser office consolidation, information technologies and changing demographics will all contribute to reshaping the industry and the practices of dispensing professionals.
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The Effectiveness of a Wax Protection System in Reducing Receiver Replacements
Results of a study analyzing a sample of more than 7 million receivers shows that a wax protection system may have significant potential for reducing hearing aid return rates.
Read MoreSelling Your Practice
The time to prepare for selling a practice is now. Here’s how to do it.
Read MoreWebsites: A Necessity for Today's Dispensing Professional?
In today’s competitive marketing environment, no entrepreneur would operate a business without a phone. So why should hearing care professionals continue to ignore the fastest-growing conduit for hearing health care information—the Internet?
Read MoreThe Case Against a Trial Period
Is the hearing aid trial period really a service to hearing-impaired clients?
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Preview of the AAA Convention
A sneak-peek at the newest hearing care products being unveiled at AAA.
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Increasing Your Business Through Direct Mail Marketing
Direct mail marketing is an effective way to attract new prospects and persuade current clients to update their hearing instruments. This article discusses how to effectively conduct a direct mail campaign and provides examples and tips for making your campaign a success
Read MoreFitting for an 'Auditory Life'
Part 2 of an article on a patient-centered, interactive fitting system.
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