Tag: plural publishing

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Plural Publishing Releases ‘Basic Audiometry, 3rd Ed’

Plural says that the comprehensive content of the Learning Manual encompasses the breadth of audiologic evaluation, including history taking and patient communication, ear canal assessment and management, immittance, pure-tone testing, masking, speech audiometry, otoacoustic emissions, patient counseling, and report writing.

Competing in the New Era of Hearing Healthcare, Part 1: Developing a Sound Competitive Strategy

Should you try to compete on price, focus on a specific audiological niche like pediatrics or implants, or differentiate your practice by creating a unique patient experience? Longtime private practice audiologist, Robert Traynor, EdD, MBA, explains how to “avoid getting stuck in the middle” and instead develop a competitive strategy that is right for your hearing healthcare practice and right for your market.

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Intraoperative Neurophysiological Monitoring: An Interview with Paul R. Kileny, PhD

Paul R. Kileny, PhD, professor of Otolaryngology and director of Audiology and Electrophysiology at the University of Michigan, talks with Douglas Beck, AuD, about the area of intraoperative neurophysiological monitoring, shares some “war stories” from the operating room, and provides information about his new book, “The Audiologist’s Handbook of Intraoperative Neurophysiological Monitoring.”

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Tinnitus, CBT, iCBT, and Tinnitus Management: An Interview with Grant Searchfield, PhD

Douglas Beck, AuD, interviews Dr Searchfield who is one of the world’s leading experts on the cognitive processes involved in tinnitus perception and innovative technology for the management of hearing loss and tinnitus. Topics include the possible origins of tinnitus, tools for helping patients, cognitive behavioral therapy (CBT), internet-based CBT, and more.

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Survival Strategies in a Competitive Hearing Healthcare Market

To formulate any reasonable strategy for thriving in today’s hearing healthcare market, it is useful to understand where we are today, how we got here, and what might come in the future. Part 1 of this 2-part article offers a perspective about how industry consolidation has changed the hearing healthcare market and the current major trends that could influence the future strategies of an independent practice owner.

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