Rexton Reach Hearing Aids Now Available at Costco
Costco is now selling the Rexton Reach R-Li T hearing aid, built on Rexton’s recently introduced Rexton Reach hearing aid platform.
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Sonova to Supply Costco Kirkland Signature (KS9) Hearing Aids
Sonova, the Swiss-based parent group of Phonak, Unitron, and Hansaton, confirmed that it has been awarded the contract to supply Costco’s Kirkland Signature 9.0 (KS9) hearing aids. Although the KS9 will use Sonova's wireless SWORD chip set, the new product is said to be unique in many important ways from the other hearing aids in the Sonova group.
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Letters: Costco Replies to Hearing Review Article “The Costco Effect”
While Costco's Christian Anthis likes the article, he takes exception to the characterization of the devices being offered at Costco as "entry-level hearing aids."
Hearing Aid Unit Sales Remain Strong in Q3 2016
Hearing aid sales in the US increased by 8.8% in the third quarter of 2016 compared to the same period last year, and have increased by 9.6% overall through September.
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Webinar: Battling Big Box Retailers
In this webinar on “Battling Big Box Retail: Private Practice Hearing Care in the Era of Mass Retailers,” Tina Soika, MS, provides the 6 most successful strategies private practices can utilize to compete effectively against Big Box stores. Now available on demand.
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GN Store Nord Reports on Strong 4th Quarter Results; New Upcoming Hearing Aid Lines
In its annual report, GN Store Nord reported strong fourth-quarter financial results that were in line with analysts’ guidance: an organic growth of 13% for Q4. For 2014, GN ReSound delivered 8% organic growth, driven by its MFi ReSound LiNX™ and Beltone First product lines, while GN Netcom had 11% organic growth.
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Capitalizing on Opportunities in Hearing Care: An Interview with Garry Gordon
Audiologist Garry G. Gordon, owner of EAR Inc, discusses how to recognize and capitalize on opportunities for business and career success in hearing healthcare.
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Staff Standpoint: Onward to 2015
The hearing aid industry will top 3 million units in 2014. Here is a review of projected 2014 hearing aid sales and a perspective on what the growth of Costco represents for the overall hearing healthcare market.
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Blog Page: Survival of the Fittest Audiologists
How does an audiologist compete with Big Box chains like Costco, electronic shopping carts on the Internet, and one-stop mail-order shopping through health insurance companies? Holly Hosford-Dunn uses a prescient article written 14 years ago to illustrate the solution(s).
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An Independent Practice’s Guide to Battling Big Box Retail and Commoditization in Hearing Healthcare
Audiologist Gyl Kasewurm, AuD, says she is convinced independents can and will survive in the era of big box stores in the hearing healthcare market. Her opinion article in the July 2014 Hearing Review explains why.
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How Data from a Practice Benchmark Study Can Help Hearing Practices Compete—and Win
If hearing care professionals want to stay competitive and relevant, and attract new patients, they need to level the playing field. One of the most effective ways to do this is through differentiation. This article explores several key findings from a recent benchmark survey, and offers practical advice on putting these findings into action.
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Staff Standpoint: Has Costco Become King of US Hearing Aid Retailing?
“We’re now one of the largest—if not the largest—hearing aid distributors in the market, but I really don’t want anyone to know that,” said Costco VP Richard Chavez in a recent article in Bloomberg Businessweek.
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