How Generational Trends Influence Buying Patterns: Consumers, Caregivers, and Professionals
In order to understand how different generations view hearing healthcare professional services—and especially hearing aids—it is necessary to define the generations and look at the social values each has in defining their generation. This article contrasts the Builders (1925-1945) and Baby Boomers (1946-1964) generations and cites implications for caregivers and dispensing professionals.
Read More