Companies selling ethical and sustainable products should use uptempo major mode music in their marketing to help well-meaning consumers convert their good intentions into actual purchases, new research from the University of Bath shows.
With the continued rise of third-party payers in hearing care, you may wonder whether it’s possible to target and attract more private-pay patients. Yes, it is! The key? Tap into core elements that help drive private-pay patients, who typically have greater freedom than their insured counterparts in selecting a provider. Here are four areas your business can focus on to bring more private payers through your doors and into long-term relationships with your practice
Segmenting your patient database into smaller actionable groups is a powerful technique for increasing hearing aid sales.
As we consider present and future marketing tactics, we would do well to learn some important lessons from history. This article maps the customer’s journey—looking at Baby Boomers in particular—and reviews some points for engaging the customer of today.
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More than 100 hearing care professionals from across the country learned innovative, actionable marketing strategies at the 2014 Oticon Advanced Marketing Boot Camp.
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Cost is frequently the deterrent for many people who know that they need hearing aids. Offering a solid 3rd-party finance partner could be the catalyst in helping people hear better with a payment plan that they can afford.
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Your goal should be to make sure your website establishes you as a dependable source of information and provides answers for the people searching for hearing care in your marketplace.
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In the past few years, the audiology and hearing aid dispensing market has seen a number of big changes, putting a lot of practices under greater pressure.
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