Listen Technologies Partnering with Image Marketing West
Listen Technologies has partnered with Image Marketing West to expand the distribution of its advanced assistive listening solutions.
Tag: marketing
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Healthy Hearing and Clear Digital Media Launch HH TV
Healthy Hearing and Clear Digital Media (CDM) announce the launch of HH TV, “a custom-designed streaming TV channel designed to play in the waiting rooms of hearing care providers.”
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Tell More, Sell More; The Art of Storytelling
It turns out something surprising happens when information comes via a story rather than via simple facts. More of our brains light up. When we hear a story, the neural activity increases fivefold. It’s like turning on all the lights in the house.
Oticon Marketing Conference Explores Tactics for Growth
More than 160 hearing care professionals participated in the Oticon Drive Marketing Conference, held August 12-14 in Charlotte, NC. The group explored new marketing approaches and tools to accelerate practice growth in today’s highly competitive hearing care marketplace.
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10 Easy and Ethical Ways to Get Online Reviews for Your Hearing Care Practice
Hearing aids and hearing care practices are not immune to the online review trend. Here are 10 easy and ethical ways to get the reviews you need to bolster your online reputation.
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Take the Lead in Marketing
Marketing planning is a key area in practice management. It must be thoughtful, based on data, goal oriented, well directed and flexible, communicated to staff, and measured and evaluated using benchmarks, with rewards for the goals reached.
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Managing, Growing and Marketing a Practice on a Shoestring
In this blog post, audiologist, hearing practice owner, and columnist Loleata “Lolly” Wigall shares practical tips from her own experiences in the running, growing, and promoting of a successful hearing practice on a tight budget.
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Your Business and Practice Benchmarking
Overall, this PBS shows there are ample opportunities for growing a hearing healthcare business for those HCPs who are willing to analyze the data and ask more profound questions than “Why should I care?”
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Know Your Marketing; Know Your ROI
Effective marketing requires establishing benchmarks for successful efforts, collecting the data generated by your marketing tactics, and measuring their success or lack thereof through ROI analysis. Ultimately, ROI analysis provides you with the knowledge and ability to adjust your marketing plan to capture beneficial trends or eliminate wasteful spending.
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Succeeding in the Age of the Consumer
As we consider present and future marketing tactics, we would do well to learn some important lessons from history. This article maps the customer’s journey—looking at Baby Boomers in particular—and reviews some points for engaging the customer of today.
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Oticon Marketing Boot Camp Trains Hearing Care Professionals for a Competitive Marketplace
More than 100 hearing care professionals from across the country learned innovative, actionable marketing strategies at the 2014 Oticon Advanced Marketing Boot Camp.
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Patient Finance as an Option to Increase Sales in Your Practice
Cost is frequently the deterrent for many people who know that they need hearing aids. Offering a solid 3rd-party finance partner could be the catalyst in helping people hear better with a payment plan that they can afford.
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What You Should Expect from SEO
Your goal should be to make sure your website establishes you as a dependable source of information and provides answers for the people searching for hearing care in your marketplace.
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Is Your Practice Prepared for the Changes in the Hearing Industry?
In the past few years, the audiology and hearing aid dispensing market has seen a number of big changes, putting a lot of practices under greater pressure.
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