Starkey’s CMO Receives Award by Twin Cities Business Magazine
Starkey's Chief Marketing Officer has been recognized for her leadership and contributions to marketing for the company.
Tag: marketing
All
Latest
All
Latest
Effective Advertising and Marketing in 2020
The rise of the global pandemic has only raised the stakes for strong web-based marketing in the realm of hearing healthcare. Online reviews, patient referrals, and physician marketing also play a large role in today's successful independent practice.
All
Latest
NEW Webinar: The 3 Ways to Acquire New Patients and Get an Edge on the Competition
In this webinar, Kevin St Clergy shows how to use online marketing strategies—including online reviews and direct-response websites—and your current database to increase repeat sales and first-time customers in a cost-effective manner. The 30-minute webinar, courtesy of CareCredit, explains the top-3 ways to assess, change, and effectively employ your practice market to acquire more business.
Take the Lead in Marketing
Marketing planning is a key area in practice management. It must be thoughtful, based on data, goal oriented, well directed and flexible, communicated to staff, and measured and evaluated using benchmarks, with rewards for the goals reached.
Read More
Managing, Growing and Marketing a Practice on a Shoestring
In this blog post, audiologist, hearing practice owner, and columnist Loleata “Lolly” Wigall shares practical tips from her own experiences in the running, growing, and promoting of a successful hearing practice on a tight budget.
Read More
Your Business and Practice Benchmarking
Overall, this PBS shows there are ample opportunities for growing a hearing healthcare business for those HCPs who are willing to analyze the data and ask more profound questions than “Why should I care?”
Read More
Know Your Marketing; Know Your ROI
Effective marketing requires establishing benchmarks for successful efforts, collecting the data generated by your marketing tactics, and measuring their success or lack thereof through ROI analysis. Ultimately, ROI analysis provides you with the knowledge and ability to adjust your marketing plan to capture beneficial trends or eliminate wasteful spending.
Read More
Succeeding in the Age of the Consumer
As we consider present and future marketing tactics, we would do well to learn some important lessons from history. This article maps the customer’s journey—looking at Baby Boomers in particular—and reviews some points for engaging the customer of today.
Read More
Oticon Marketing Boot Camp Trains Hearing Care Professionals for a Competitive Marketplace
More than 100 hearing care professionals from across the country learned innovative, actionable marketing strategies at the 2014 Oticon Advanced Marketing Boot Camp.
Read More
Patient Finance as an Option to Increase Sales in Your Practice
Cost is frequently the deterrent for many people who know that they need hearing aids. Offering a solid 3rd-party finance partner could be the catalyst in helping people hear better with a payment plan that they can afford.
Read More
What You Should Expect from SEO
Your goal should be to make sure your website establishes you as a dependable source of information and provides answers for the people searching for hearing care in your marketplace.
Read More
Is Your Practice Prepared for the Changes in the Hearing Industry?
In the past few years, the audiology and hearing aid dispensing market has seen a number of big changes, putting a lot of practices under greater pressure.
Read More