WS Audiology announced the appointment of Jennifer Wright, AuD to Senior Director of Partner Marketing to lead an expert marketing team serving hearing aid brands in the US.
Reporting directly to Sheena Oliver, WS Audiology Chief Marketing Officer, Wholesale USA, Wright brings over thirteen years of marketing, sales, training, and product management experience to her new role.
“WS Audiology prioritizes hearing professionals by investing in new programs that directly benefit their businesses,” Oliver said. “There is no better leader to spearhead this initiative than Jennifer; she has a strong understanding of what our customers want and need thanks to her successful career in the audiology field – including her in-depth work as a sales rep at Widex.”
As Senior Director of Partner Marketing across WS Audiology brands, Wright will continue elevating the company’s hearing care professional partners with the development of several new cutting-edge programs to drive their businesses forward, the company said. She will also be responsible for conducting research and leveraging consumer insights that strengthen the company’s offerings to HCPs.
Wright spent the past thirteen years serving in the roles of Professional Education Manager, Regional Sales Manager, Director of Product Management and Senior Director of Brand Management for the Widex brand. Based on her experience and drive, WS Audiology promoted her to Senior Director of Partner Marketing to lend her expertise across the company’s main hearing aid brands in the US.
Previously, Wright received her Doctorate of Audiology from the University of Texas at Dallas and served as a dispensing audiologist in North and West Texas.
“With firsthand experience in the audiology field, Jennifer is equipped with the background knowledge to truly understand customer needs. She will be able to provide them with the tools and collateral that attracts consumers and drives conversion, while at the same time ensuring they can retain existing patients,” Oliver said.
“Hearing care professionals know WS Audiology for helping to unlock human potential by bringing wonderful sound to their patients who need it,” Wright said. “I’m proud to be part of a company that raises awareness of hearing loss and creates revolutionary hearing aid solutions that vastly improve one’s quality of life. I am thrilled to continue my career with WS Audiology and serve the audiological community.”
Source: WS Audiology
Images: WS Audiology