When assessing the effectiveness of their marketing efforts, hearing care professionals are more likely to know how much they paid for the media rather than how effective each media buy is in terms of results. Additionally, few dispensing professionals are fully harnessing the power of direct-response marketing and online reviews.
In this 30-minute webinar—courtesy of CareCredit and produced by The Hearing Review—long-time marketing expert Kevin St Clergy explains the top-3 ways to assess, change, and effectively employ your practice market to acquire more business. Specifically, viewers will learn:
- The 3 key factors to consider when assessing the effectiveness of your marketing;
- How to establish trust and credibility through the use of a system for acquiring online patient reviews;
- Tips for marketing—online and offline—to your current patient database.
With years of experience in advising hearing care practices, St Clergy provides webinar attendees with practical, straight-forward advice for marketing in today’s digital landscape and getting an edge on the competition.
To view the webinar, click here.