IntriCon has purchased PC Werth Ltd of London, one of the UK’s oldest multi-line suppliers of hearing healthcare products and a supplier to the National Health Service (NHS), the world’s largest provider of hearing aids.
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A 23-minute webinar about implementing a layered approach to physician and patient marketing using disease state messaging is now available on-demand. In the webinar Brad Dodson and Robert Tysoe explain how to effectively implement a “Disease State Marketing plan” at your practice and target those physician offices that have patients with high co-morbidity correlations with hearing loss. By using a muti-layered approach that involves both your front office, as well as you and/or your professional staff, the presenters demonstrate how to increase the effectiveness of your physician marketing program.
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Oticon has announced that account manager Jennifer Stroup Bobo, AuD, CCC-A, has been honored as one of the Outstanding Women of Today…Builders of Tomorrow by the Altrusa International of Richardson Foundation Inc.
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Oticon Inc celebrated the success of its 2015 Hear in Pink campaign with the presentation of a check for $10,000 to the National Breast Cancer Coalition (NBCC) at a special Breast Cancer & Hearing Health Awareness Day at Oticon Headquarters in Somerset, NJ.
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In this 16-minute webinar, Kevin St Clergy explains how to diagnose the type of marketing that might work best for a practice, understand which three marketing strategies work at the local level, and put together a proven 12-month marketing plan that gets results. The webinar is brought to Hearing Review readers courtesy of CareCredit.
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Williams Sound, Minneapolis, Minn, announced the one-year anniversary of its partnership with World Marketing Associates, based in the UK. According to the company, World Marketing’s connections in the EMEA audio-visual market are extensive and its success over the past year is evident.
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Sonova Holding AG announced that it is holding its fourth annual Investor & Analyst Day on October 13, 2015. Sonova reports that senior management will explain the value creation potential of the company’s strategy, and its new products in both hearing instruments and cochlear implants.
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Unitron has announced the acceleration of its international growth strategy with the appointment of Vincent Gaggero to the role of general manager at Unitron France. Gaggero will be responsible for sales, marketing, and technical and distribution services.
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Allegations in a lawsuit filed against Starkey Hearing Technologies suggest the surprise firings in September, which included Starkey President Jerry Ruzicka and Operations VP Keith Guggenberger, were the result of an inter-office power struggle that created a schism inside the company. Guggenberger has filed a $10.9 million wrongful breach of contract complaint against the company.
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William Demant announced that the French Competition Authority (FCA) approved the company’s acquisition of Audika Groupe (“Audika”). Closing of the transaction is expected to be completed by the end of September.
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In this blog post, Michele Ahlman shares tips for using video to hook and reel in new patients to your practice. You can also use video to inspire action and build patient loyalty.
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As the competitive environment continues to change, dispensing professionals need to respond with informed decisions regarding pricing, efficiency, and productivity. How you deal with price, compensation, and products will have a dramatic impact on the future of your business.
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HIA has issued a statement expressing concerns about earVenture LLC, a recently formed hearing aid company that is a joint partnership of the Academy of Doctors of Audiology (ADA) and IntriCon Corp. HIA is concerned about the propriety of ADA aligning itself with a single hearing aid manufacturer, and among several issues, believes it may raise questions related to potential conflicts of interest for the Academy.
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A new 20-minute webinar aired on Thursday, September 3, at 2 PM EST provided an overview of how Dr Kasewurm’s highly successful practice manages returns and keeps them at about 1%.
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Unitron, an advanced hearing solutions company based in Kitchener, Canada, has announced the appointment of hearing healthcare industry leader Jake Haycock to general manager of Unitron Canada, and the appointment of Rob Walesa to head of global customer experience.
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