The American Academy of Audiology (AAA) is reminding people that the month of May is National Better Hearing Month. That means it's time to gather our forces and encourage people to get their hearing tested and take action on their hearing loss.
Oticon announced their is commitment to promoting “Hearing Care is Health Care” on World Hearing Day 2017, a powerful reminder to make a hearing check part of regular physical exams.
In the wake of the FDA's repeal of a previously required physician evaluation or waiver in advance of hearing aid purchases by adults, ASHA issued a response asserting that counseling and aural rehabilitation by audiologists should remain a critical part of access to hearing aids.
Sonus Hearing Care Professionals and Serendipity Hearing Inc have announced an exclusive agreement with Audibel that makes them the only Audibel dealers in California. According to Sonus, Audibel hearing aids will now be available exclusively at more than 50 Sonus and Serendipity Hearing owned clinics across the state.
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Dr Van Vliet argues that, even if the hearing marketplace evolves over the next few years to include more PSAPs and basic hearing aids as some are recommending, a consistent, universal message that offers clear logical guidelines would be helpful for consumers.
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The range of rechargeable options in electronic products has been amazing…except in hearing aids, says the author. He predicts that we are approaching a technological tipping point where this will change, bringing an array of rechargeable hearing devices to our market.
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Jay McSpaden borrows lessons from golf to propose the “perfect” formula for providing the best hearing care possible, while also highlighting the complementary skill sets of the three professions involved.
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Ida Institute announced that it will be giving a presentation of global perspectives on the future of hearing care at the AudiologyNOW! AAA 2015 Conference on March 27 at 10:00 AM.
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In its ongoing coverage of the business of healthcare, AISHealth.com ran a January 19, 2015 article about how new health benefits and provisions of the Affordable Care Act may translate to changes in hearing care and hearing aid insurance.
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Audiologist Garry G. Gordon, owner of EAR Inc, discusses how to recognize and capitalize on opportunities for business and career success in hearing healthcare.
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Audigy Group, Vancouver, Wash, has announced that it joined Starkey Hearing Foundation on a January 2015 trip to Cabo San Lucas, Mexico, to bring hearing care and hearing aids to people in need.
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As we consider present and future marketing tactics, we would do well to learn some important lessons from history. This article maps the customer’s journey—looking at Baby Boomers in particular—and reviews some points for engaging the customer of today.
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