As of February 16, 2017, the German designation of Europäische Union der Hörgeräteakustiker e. V. was changed to Europäische Union der Hörakustiker e. V. The new name reflects the changes affecting the profession and occupational profile of hearing aid acousticians. The focus has shifted from technology to people, placing professionals at the center of hearing aid fitting. Rehabilitation, extended services, and holistic consulting offered to customers are integral parts of hearing aid fitting to compensate for hearing impairment. The English translation of the name—European Union of Hearing Aid Acousticians (EUHA)—will not be affected.

“We consider this name change a clear signal of our efforts for the benefit of people,” said EUHA president Martin Blecker in a press release. “We are not just hearing aid specialists. We are the link between people and technology. Without hearing aid acousticians, innovative technology would be of little use to people. Our change of name is another step towards the future.”

Source: Europäische Union der Hörakustiker e. V