MarkeTrak VI: Consumers Rate Improvements Sought in Hearing Instruments
If the custom hearing instrument market is to move forward, the industry and hearing care professionals need to find new ways to improve the consumers experience with amplification. This article looks at six hearing instrument features and performance areas cited by consumers as needing improvement: 1) benefit and listening experiences; 2) sound quality; 3) fit, comfort, and maintenance; 4) price; 5) cosmetics; and 6) batteries and hearing instrument controls.
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