Search Results for: Hearing aid sales

Evaluating Select Personal Sound Amplifiers and a Consumer-Decision Model for OTC Amplification

OTC hearing devices are coming, but how should they function and for whom should they be recommended? Drs Ron Leavitt, Ruth Bentler, and Carol Flexer present six case studies showing that people with true moderate hearing loss may not be well served by what has been characterized as a “consumer-decides” model of care.

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IHS, ADA, ASHA, EUHA: Showtime

Advocacy and involvement on behalf of your profession can be as important as updating your clinical skills, should one day you awaken to find that you do not have the appropriate professional representation for your profession.

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Effects of Amplification on Cortical Electrophysiological Function

There has been great interest in using speech-evoked cortical auditory evoked potentials (CAEP) as an objective hearing aid validation measure, because CAEPs allow us to assess the audibility of speech sounds at the highest (cortical) levels. Here is a review by Sridhar Krishnamurti and Larry Wise, as well as results from a study they conducted that suggests there is clinical value of CAEPs for assessing cortical changes from amplification, as well as using this data in audiology services to demonstrate patient benefit.

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Managed Care: Threat or Opportunity?

Managed care continues to pose challenges and opportunities for hearing healthcare professionals. In 2017, the number of individual Medicare Advantage enrollees enrolled in a plan with a hearing aid benefit increased to 65% from only 47% in 2015. This article presents a perspective on the evolution of managed care and how dispensing professionals can evolve and adapt in these changing times.

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A Perspective on the Indiana University OTC Outcome Study

There is much to be learned from the recent IU study on OTC hearing aids. However, as its authors state, the findings are specific to that study and should not be generalized to the population of hearing-impaired individuals at large. A comparison is offered here to an audiology clinic using best practices. Results indicate that removing the professional from the fitting and follow-up process yields significantly lower levels of benefit, satisfaction, and use. If OTC hearing aids become a reality, this should be clearly stated on advertising and packaging; consumers should be informed that research has shown 45% of individuals returned hearing aids that were self-fit. Improving accessibility and affordability is only worthwhile if use and satisfaction are not sacrificed in the process.

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With Every Ending Is a New Beginning

The sky is not falling, but to extend the analogy, the weather for hearing healthcare is changing dramatically. In fact, digital momentum is changing every field and every industry, and it will especially threaten anything that is relatively easy to duplicate. Thus, authors Chistopher Schweitzer and Mark Kaal suggest that the future of hearing healthcare will hinge not on product types or even product categories, but rather on those processes that incorporate a wider and better scope of patient services and counseling.

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