From May 21-23, hearing healthcare professionals gained a competitive edge with training from EarQ and Oticon, Smorum, Denmark, EarQ announced. The three-day event was held at the Marriott Syracuse Downtown Hotel in Syracuse, New York.
Read MoreThis three-day event was designed to help practice owners learn how to position the value of their services, innovate their strategies, and communicate their purpose in an ever-evolving industry.
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Perhaps the most well-read article of 2017 is “The effects of service-delivery model and purchase price on hearing-aid outcomes in older adults: a randomized double-blinded placebo-controlled clinical trial” by Larry Humes and his colleagues at Indiana State University, published in the March 2017 edition of the American Journal of Audiology. Drs Marshall Chasin and Steve Aiken provide their perspectives on this important research.
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Sycle has released of their second eBook of 2017, “Growing Your Practice: Five Pieces of Patient Information You Need to Capture.”
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The Hearing Review makes it a little easier for convention attendees to get the information they seek by providing this guide to the 2016 AudiologyNOW! Convention, April 13-16, which includes a schedule of events and a list of exhibitor booths in the exhibit hall.
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Bundle or unbundle fees for services? Dr Van Vliet argues for taking an eclectic approach. There are times that the simplicity of a bundled fee makes the most sense with certain consumers. Even with the bundled approach, calling out and “itemizing” the services included provides full disclosure of what the consumer is paying for.
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Among the various reimbursement schemes for hearing aids in Europe, is one system more efficient than the others? This study of seven European countries based on data from EuroTrak 2012 and the Market Study of Western Europe 2011 provides a perspective by longtime industry observer and hearing aid specialist Luis Godinho.
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Overall, this PBS shows there are ample opportunities for growing a hearing healthcare business for those HCPs who are willing to analyze the data and ask more profound questions than “Why should I care?”
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Sonova Holding AG has announced an agreement to purchase 100% of the shares of Hansaton Akustik GmbH and that it would recommit to distribution through its two German retailers, Vitakustik Hörgeräte GmbH and Fiebing Hörtechnik GmbH, as part of an expanded retail strategy in Germany.
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Hearing Review Editor Karl Strom reviews the top news articles, columns, and commentary during the past year.
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What hearing care professionals cannot lose sight of is that you have a proven and comprehensive solution for an extremely detrimental and debilitating (if untreated) chronic health condition: hearing loss.
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A special 1-hour seminar, “10 Winning Tips for Patient Loyalty,” moderated by long-time industry researcher Sergei Kochkin, PhD, included both established factors and new ideas for increasing patient loyalty in an era when repeat customers and patient referrals are vital to a hearing care practice’s survival.
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In terms of customer loyalty, hearing care professionals must find ways to eliminate saboteurs from their practice and substantially increase the number of apostles so that the latter comprise the majority of customers in a given practice. Here’s how you can do it.
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A new treatment for BTE and RIC/RITE receiver tubing and wire covers is designed to dye the hearing aid plumbing for an even more invisible, personalized match to the individual’s skin color.
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While there are numerous advantages of wireless hearing aid technology, many dispensing professionals view them as obstacles. Why is this the case? A summary of research conducted by ZPower to determine the popularity of today’s wireless products, and what factors are impacting the adoption of this new technology.
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