Summary:
Sonova has acquired the SilentCloud digital tinnitus management app to fully integrate evidence-based tinnitus therapy into its hearing care ecosystem and expand access to holistic, customer-centric hearing health solutions worldwide.

Key Takeaways:

  • The acquisition brings SilentCloud’s evidence-based digital tinnitus therapies in-house, enabling full integration with Sonova’s hearing care ecosystem and expansion into new markets.
  • Sonova is pursuing prescription and reimbursement pathways with national healthcare authorities to make advanced tinnitus management more accessible.
  • SilentCloud has demonstrated strong adoption, including a dedicated U.S. version supporting Department of Veterans Affairs audiologists and addressing the high prevalence of tinnitus among veterans.

Sonova, known for its hearing solutions, announced the acquisition of SilentCloud, a digital tinnitus management app offering evidence-based therapies through intuitive, user-friendly digital tools. The transaction addresses the needs of more than 740 million people worldwide living with tinnitus, a condition often linked to hearing loss and causing ringing or buzzing in the ears that impacts sleep, concentration, and quality of life. According to the company, this acquisition reinforces Sonova’s strategic commitment to deliver holistic, customer-centric hearing care – tackling the full scope of hearing health challenges.

By bringing SilentCloud’s development in-house, Sonova fully integrates digital tinnitus therapy into its hearing care ecosystem and plans to expand the solution to new markets. The company is also working with national healthcare authorities to explore prescription and reimbursement options, making advanced tinnitus management accessible to more people.

“Improving people’s lives has always been at the heart of our innovation,” says Oliver Lux, group vice president audiological care and designated regional president EMEA & LATAM at Sonova. “SilentCloud’s strong engagement during the pilot phase showed real value for users and clear market potential. By internalizing the development, we can now fully integrate a digital tinnitus therapy into Sonova’s ecosystem, strengthening our position as a leader in holistic, customer-focused hearing care.”

SilentCloud was first introduced by Sonova in 2023 in partnership with Aureliym and quickly gained momentum in Belgium, Italy, Ireland, Luxembourg, Switzerland, and the United States. In the U.S., a dedicated version was developed with Phonak Government Services for the Department of Veterans Affairs to address the high incidence of tinnitus among veterans.

Nicholai Dessypris, president of Hearing Instruments North America and designated regional president North America at Sonova, says: “Tinnitus affects nearly 3 million U.S. veterans, and many audiologists at the Department of Veterans Affairs (VA) already use SilentCloud to extend care beyond the clinic. By delivering structured education, sound therapy, and cognitive-behavioral tools directly to patients’ homes, SilentCloud helps improve hearing health outcomes. This acquisition strengthens our position as a trusted innovator in the U.S. market and reinforces our commitment to veterans’ care.”