Hearing Review Marketing Literature Review
A look at the industry’s best promotional and informational brochures, displays, and marketing materials.
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Author: Hearing Review Staff
Beltone Adds True 64DW, a Wireless RIE With Telecoil and Volume Control
Beltone has added the Beltone True 64DW wireless RIE to its Beltone True family of hearing instruments. The 64DW includes Bluetooth-compatibility for wirelessly receiving sound from televisions, cell/home phones, stereos, PCs, and MP3 players via a 2.4 GHz signal.
Read MoreOticon’s Intiga Wins Product Design Award
Released this summer, Oticons new Intiga hearing aid has won the iF Product Design Award 2012. The product was recognized for its outstanding design in a competition that drew more than 4,000 entries from 48 countries.
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Interactive Binaurally Balanced Fittings for Improved Audibility, Reduced Costs, and Fewer Return Visits
A computer-based, patient-driven, interactive fitting method that uses patient-adjusted, binaurally balanced intensity information is designed to increase the accuracy and benefit of fittings, reduce the time of involvement of professionals, and reduce reliance on iterative processes that require extraneous equipment, time, and expense.
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Avada Receives A+ Accreditation from BBB
Avada Audiology and Hearing Care Centers have received an A+ rating from the Better Business Bureau (BBB), the highest accreditation rating offered by the organization.
Read MoreMAGNET and Vivosonic Partner for Aurix Newborn Hearing Screening
Vivosonic Inc has announced a partnership with the Mid-Atlantic Group Network of Shared Services Cooperative (MAGNET), one of the largest hospital group purchasing organizations in the United States. The agreement offers MAGNET participating facilities the Aurix newborn hearing screening system at a significantly discounted price.
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Cost-effective Pricing for Hearing Aids and Related Audiological Services
Can audiology practices compete in the sub-$800 per aid price range? What would be required to compete in this market arena? From a professional standpoint, is this something we wish to do? Here is a perspective on pricing and professionalism in the era of Internet and direct-to-consumer hearing aids.
Read MorePhonak Releases Spice+ with New Signal Processing and Other Enhancements and New Products
The Phonak Spice platform has been improved: Spice+ is an upgrade that encompasses enhanced signal processing, an intuitive fitting software, and several new products, including a new water resistant line and the smallest ever Phonak custom hearing device.
Read MoreSonus and ADA Promote Hearing Loss Awareness in Diabetics
Sonus Hearing Care Professionals, a division of Amplifon, is working with the American Diabetes Association (ADA) to educate diabetics, physicians, and the general public about the connection between diabetes and hearing loss.
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MarkeTrak VIII: The Prevalence of Tinnitus in the United States and the Self-reported Efficacy of Various Treatments
The size of the tinnitus population in the United States is nearly 30 million people—or about 10% of the entire population—and the incidence of tinnitus is as high as 26.7% for people ages 65-84 years. Data in this article also confirm that the provision of hearing aids offers substantial benefit to a significant number of people suffering from tinnitus. Evidence also suggests that this information should be more widely disseminated in the audiological and medical communities.
Read MoreStarkey Foundation and Audigy Complete “Mission: Possible” in Honduras
The Starkey Hearing Foundation, Audigy Group ambassadors, and Operation Honduras have completed “Mission: Possible,” a hearing aid charity mission that traveled to Honduras and distributed nearly 4,000 hearing aids to residents with limited access to hearing heath care.
Read MoreDigium Announces Clarity as 2011 Innovation Award Winner
Digium Inc has named amplified telephone manufacturer Clarity as the winner of the 2011 Digium Innovation Award. Digium announced the winner at AstriCon, the official conference for Asterisk, Digiums open source communications platform.
Read MoreHNN Partners with EducatedPatients.com for Content Creation and Distribution
Hearing News Network (HNN) has announced that it is partnering with hearing health web marketing and education firm EducatedPatients.com, which will provide HNN content and act as an affiliate partner.
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