The Power of Storytelling in Marketing
Harnessing the fundamental elements of good storytelling can help audiologists reach new patients and improve their business.
Tag: audiology
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5 Rules to Building a Successful Diagnostic Balance Practice
Audiology and otolaryngology practitioners are often tasked with building diagnostic balance services, and the success of a diagnostic balance practice can be attributed to five rules.
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Medicare Payments for Hearing Care Procedures: A 14-year Review
This 14-year review of Medicare reimbursement and demographic data by audiology leaders Ian Windmill, PhD, and Barry Freeman, PhD, is designed to help inform budgetary or productivity decisions within hearing care practices and support initiatives related to payments at the state or federal level.
Is Hearing Healthcare Essential?
During a crisis, it’s more important than ever that people stay connected. Hearing healthcare professionals must adapt to a world with Covid-19. They must begin to provide care in a different, but responsible, way.
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Staying Open: Are You an Essential Service?
Hearing healthcare professionals across the country are in a tough spot regarding how they should operate their practices during the punishing Covid-19 pandemic. David Smriga provides his perspectives and advice about the question, “Is hearing healthcare an ‘essential service’?”
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Plural Publishing Releases Three New Editions of Vestibular/Balance Books
The updates bring fully rewritten chapters, updated references, and access to accompanying PluralPlus companion websites with content such as videos and figures to supplement the texts.
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How Might the Brain Change When We Reintroduce Sound? Interview with Anu Sharma, PhD
New research shows that after wearing professionally fit quality hearing aids, a patient’s brain may “re-organize” its auditory processing centers back towards its original state prior to the hearing loss—with corresponding gains in auditory speech perception abilities and improvements in global cognitive function, executive function, processing speed, and visual working memory performance. Anu Sharma discusses the research findings with Douglas Beck.
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HR 2019 News & Online Recap
Here is a review of some of the top news items that influenced the hearing healthcare field in 2019.
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5th International Conference on Hyperacusis to Take Place July 16-17, 2020 in London
This event is suitable for audiologists and other healthcare professionals who are involved in assessment and/or management of patients with tinnitus and hyperacusis/misophonia. This conference brings together studies of audiology, mental health, neuroscience, psychoacoustics, neurology, and other areas.
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Does Tinnitus Get Worse as Hearing Loss Increases in Severity?
“Our results suggest that tinnitus will likely get louder, but not by very much,” write Hashir Aazh, PhD, and Richard Salvi, PhD, in their recent study published in the Journal of the American Academy of Audiology which shows only a weak association between tinnitus loudness and puretone average (PTA) thresholds.
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Inaugural AudBoss Summit Held in Naples, Fla
About 160 private practice professionals attended the 2019 AudBoss Summit, said to be one of the field’s largest learning events dedicated solely to private practice audiologist owners, on October 2-5 at the Hilton Naples in Naples, Fla.
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Unilateral Hearing Loss: Underappreciated, Undertreated
An introduction to the October 2019 special edition of The Hearing Review about unilateral hearing loss (UHL) in its many forms.
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PCC 2.0: From Awareness to Action!
The transition from a traditional, paternalistic, and provider-focused system to a model that considers patients as active partners in their own care is the next big challenge. Ida Institute Managing Director Lise Lotte Bundesen explains how this might be set into action in hearing healthcare.
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ADA to ‘Move the Needle’ at 2019 AuDACITY Convention on November 14-16
The Academy of Doctors of Audiology will hold its 2019 AuDACITY Convention on November 14-16 at the Gaylord National Resort & Conference Center in National Harbor, Md. This year’s theme, “Move the Needle,” relects the need for practices to respond to the hearing health needs of older adults with quality hearing healthcare.
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UK Hearing and Optical Associations Meet to Discuss Future Collaboration
For some years, audiology has had a close relationship with optometry, with an increasing number of optical practices electing to offer their patients audiology services as a part of their clinical offering.
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IntriCon Provides Insights into OTC Hearing Aid Market; Experiences Some Headwinds in Q2 2019
The company is bullish on the prospects of the upcoming OTC hearing device regulations from FDA, which it anticipates being issued this November and implemented in mid-2020. In his comments to investors, IntriCon CEO Mark Gorder was also optimistic that the new OTC hearing device regulations would be more liberal relative to the amount of allowable gain and for whom the devices might be intended.
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Legislation Introduced to Promote Workforce Diversity in Allied Health Professions
This legislation would provide grants to increase opportunities for individuals who are from underrepresented backgrounds, including students from racial and ethnic minorities, in the professions of occupational therapy, physical therapy, speech-language pathology, and audiology.
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Oticon Grant Funds Sertoma Scholarships for Students with Hearing Loss
The scholarship awards can be used for any school-related expenses including tuition, books, and supplies during any academic term, including the summer term.
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