In 2020, EHIMA members sold 14.12 million hearing aids in total; compared to the previous year, sales fell by 17.2%, an “unprecedented first after years of continued growth,” according to EHIMA.
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Hearing Review looks at US hearing aid style preferences and selection, as reported in Hearing Industries Association (HIA) historical statistics, along with estimates by HR.
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Despite all the training, skill, and hard work that goes into being a hearing care practice owner or manager, one of the most galling aspects of the “hearing business” is that an untrained receptionist can make a huge negative impact on patient retention and acquisition.
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A year ago, hearing care professionals were scrambling to keep their dispensing offices afloat amid the Covid-19 crisis. With their unique view on data related to audiology business practices during this period, Sycle quickly came up with several innovative solutions to help practice owners and managers. HR recently interviewed Sycle VP of Sales & Enterprise Services Stephanie Grein, MBA, about Sycle’s perspectives on clinical business practices both during and after the Covid-19 pandemic.
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In February, William (Bill) Austin celebrated his 60th year in the hearing healthcare field. Few people have had a better front-row seat to the history of this industry than Austin. Purchasing a small earmold lab in 1970, he built Starkey Labs into one of the largest hearing aid manufacturers in the world and has played a major role in hearing aid dispensing, technology, and industry evolution.
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To help our readers understand the why, what, and how of growing your hearing practice through digital marketing, HR interviewed Joe Lugara, CEO of AudiologyPlus, which helps practices achieve more with digital marketing.
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Ronald J. Perlt, a longtime industry expert and sales manager, as well as the founder of Associated Hearing Instruments in St Paul, Minn, died on January 29, 2021 at age 88.
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Listen Technologies Corporation announced that it has named Micheline “Mikey” Shaffer as Western regional sales manager. Shaffer will lead the team selling Listen Technologies’ full suite of solutions.
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The capability, known as Right2You, builds on the home-delivered hearing health care model developed by UnitedHealthcare Hearing, adding a virtual care component that is designed to help reduce the need for in-person appointments for hearing aid adjustments and support.
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The Hearing Industries Association has sent a letter to Florida legislators requesting removal of an amendment that would make legal the sale of direct-mail hearing aids in the state and make changes to dispensing laws related to telecare.
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Older Americans across the nation are slowly but surely receiving COVID-19 vaccinations, and non-emergent medical visits that were put off may indeed be scheduled by mid-2021 or sooner. When and if those positive conditions materialize, hearing care professionals (HCPs) need to be in the right place at the right time—with the right products and financing options.
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In this short interview, Amyn Amlani, PhD, explains why hearing aid sales have been growing, and offers his perspectives on how OTC hearing aids and potential changes in Medicare could change adoption rates.
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MedPB is offering the free web event, “How to Reduce Uncertainty and Sell More Hearing Aids”, starting on Wednesday, January 27, designed to highlight how hearing care practices are growing despite the pandemic, as well as strategies for getting patients “stick like glue” and increase sales.
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Covid-19 is still impacting hearing aid sales, but these strategies can blunt its effects while preparing your practice for what many experts predict will be an excellent year for hearing healthcare in 2021.
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Increasingly, consumers would rather pay for expensive goods and services with a series of loans, so they can stick to their budget and easily see what they owe. One may be for hearing aids, another for the car, making it easy to see how much money is going out. Many of these loans are low-interest and some may even be no-interest, ultimately adding value to the hearing care practice and potentially attracting many more patients.
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