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US Hearing Aid Sales Increase by 5.3% in 2018; Approach 4-Million Unit Mark

US hearing aid unit sales increased by 5.3% in 2018, falling just 30,000 units short of the 4 million mark, according to HIA fourth quarter statistics. For the year, the commercial sector experienced unit sales gains of 5.95%, while the Department of Veterans Affairs (VA) dispensing activity increased by 2.4%.

Customer Satisfaction and Benefit with CIC Hearing Aids

Consumer satisfaction ratings of completely-in-the-canal (CIC) hearing aids are equal or favorable to the most current [1994] MarkeTrak profile. CICs received better scores in key areas such as visibility, directionality, feedback, and performance while on the phone and in outdoor situations. Statistics point to CICs attracting a more youthful, less hearing-impaired market. CICs provide benefit, as measured by the APHAB, equivalent to the typical new hearing instrument.

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Real-ear Gain Provided by CIC, ITC, and ITE Hearing Instruments

This August 1994 article published by David Preves, at that time the VP of Research at Argosy Electronics, provides information on the extra gain provided by completely-in-the-canal (CIC), in-the-canal (ITC), and in-the-ear (ITE) hearing aids and looks at the difference in 2cc coupler measurements. Among the reported bnefits of CIC hearing aids relative to the other types were reduced acoustic feedback, reduced occlusion, and increased real-ear acoustic gain, particularly in the high frequencies.

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