The hearing healthcare landscape is changing, but there are several ways to not only survive but thrive in this new age including Medicare Advantage programs and constantly improving direct-to-consumer hearing devices. Part 1 looks at practical pathways for shifting to a fee-for-service (unbundled) business model.
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Garry Gordon, MS, Del Hawk, AuD, and Michael J. Metz, PhD, say that marketing conditions are changing, and not everyone will need a Rolls Royce if a Ford or Chevrolet will do. They state that both hearing aid manufacturers and the various professional delivery channels need to recognize and acknowledge these changes.
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IntriCon Corporation, the Minneapolis-based manufacturer of branded hearing aids and hearables including hi HealthInnovations and EarVenture and the new owner of Hearing Help Express, recorded sales of $88.3 million, up 29.9% from $68.0 million in 2016. The company is expanding its manufacturing footprint and is looking ahead to the emerging OTC hearing aid market.
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Tinnitus Shield has been designed to protect against damaging sounds shown to cause tinnitus for individuals at risk of acquiring this condition.
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Hearingbenefit.com is the company’s dedicated direct-to-consumer website store, which is designed to complete the purchase phase for the consumer.
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The LOI is designed to give InnerScope a universal tele-audiology solution for professionals to remotely program hearing aid devices, according to the announcement.
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Here are 50 news items, columns, and webinars that you should not have missed in 2017 that were featured in “The Hearing Review,” along with a second list of news stories by month in 2017.
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It was a wild year, but that’s good in the publishing world because there was never a lack of great information.
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Even though the benefits of hearing aids are widely known in our field, the fact is that there is not a plethora of high-level scientific evidence proving the efficacy of hearing aids.
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We must embrace the new OTC technology because of the role it can play in the service of our patients’ hearing care needs. We can expand the market by providing it as a treatment option. We can implement our patient loyalty programs and make sure we hold on to the FDA-approved hearing aid market that is currently served. These new patients/entrants into our practices should stay loyal to us for all of their fitting needs, trading up when medically necessary, all their lives.
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While there are managed care programs that make sense for your patients and your practice, the author advocates for carefully analyzing each program and making an informed decision before agreeing to participate, rather than simply enrolling out of a sense of fear.
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Managed care continues to pose challenges and opportunities for hearing healthcare professionals. In 2017, the number of individual Medicare Advantage enrollees enrolled in a plan with a hearing aid benefit increased to 65% from only 47% in 2015. This article presents a perspective on the evolution of managed care and how dispensing professionals can evolve and adapt in these changing times.
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InnerScope continues to expand infrastructure and growth capabilities within its new e-commerce platform, according to the company.
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A look at seven chronic conditions associated with hearing loss—ranging from depression to diabetes—along with a review of some of the key supporting scientific evidence and papers.
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The BlackCat is a personal audio controller designed to help people understand speech better in challenging noisy environments.
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