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Competing in the New Era of Hearing Healthcare, Part 1: Developing a Sound Competitive Strategy

Should you try to compete on price, focus on a specific audiological niche like pediatrics or implants, or differentiate your practice by creating a unique patient experience? Longtime private practice audiologist, Robert Traynor, EdD, MBA, explains how to “avoid getting stuck in the middle” and instead develop a competitive strategy that is right for your hearing healthcare practice and right for your market.

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Intricon Enters into Partnership with Puretone; Sells PC Werth to Warner Tech-care

IntriCon has announced a distribution agreement with Puretone Ltd, a UK-based hearing health company with operations in more than 75 countries and the sale of IntriCon’s London-based subsidiary, PC Werth, to Warner Tech-care Products. Warner Werth will be the new name of PC Werth, with Lee Heidenreich as president, and Joe Vespe and Stuart Axon directing the UK operations.

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Patient-Centered Hearing, Balance, and Tinnitus Care: An Interview with Adam & Jerusha Shulberg

Adam & Jerusha Shulberg are the owners of Cubex Audiology Ltd in London, a private practice that was originally founded by Adam’s father in 1964.

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