Search Results for: otc

Asymptotic Hearing Loss: When Is a Metaphor Just a Metaphor?

Like all healthcare fields where the clinician needs to explain complex concepts to the lay public, metaphors are used. In the optical field, “nearsighted” and “farsighted” are actually good metaphors despite their simplicity and academic inaccuracy. In the field of audiology, we have the description of the audiogram with the piano keyboard across the top; a good explanation, but limited in that it’s only the right hand side of the keyboard and musical notes are not pure-tones.

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Competing in the New Era of Hearing Healthcare Part 2: Differentiating a Practice with Comorbidity Screening, Monitoring, and Diagnostics

A differentiation strategy does not occur by accident. This discussion focuses on differentiating a practice with screening for comorbid conditions related to hearing loss, using close and regular monitoring of your patients’ status, and the use of an up-to-date and evidence-based approach to diagnostic assessment.

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Bose Receives FDA Class II Designation for Self-fitting Hearing Aid, Favorable ITC Ruling on Headphone Patent Infringement

The FDA published its final order on Bose’s De Novo application for a self-fitting hearing aid. The new hearing aid is a Class II device subject to controls similar to other wireless hearing aids, but with special safety and labeling requirements. This is not to be confused with an “OTC hearing device.” In unrelated news, the US ITC has ruled that several companies have infringed on Bose patents related to the company’s “StayHear” headphone tips.

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IHS 2019 Convention Sets the Stage for Future

The 68th International Hearing Society (IHS) Convention was held September 19-21 at the Gaylord Opryland Resort and Convention Center in Nashville, with its theme “setting the stage” for the future of quality hearing healthcare.

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Service-Delivery Considerations of Direct-to-Consumer Devices in the New Age of Rehabilitative Hearing Healthcare

While hearing care professionals might perceive OTC/DTC as a threat or detrimental to their professional autonomy and livelihood, authors Rupa Balachandran and Amyn Amlani show how there are opportunities to meet the demand of listeners with impaired hearing through the provision of revenue-generating professional services. These service opportunities allow for the preservation of the independent practice channel for those practitioners who understand and recognize the economics of the transformed, and continually evolving, US hearing healthcare environment.

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Competing in the New Era of Hearing Healthcare, Part 1: Developing a Sound Competitive Strategy

Should you try to compete on price, focus on a specific audiological niche like pediatrics or implants, or differentiate your practice by creating a unique patient experience? Longtime private practice audiologist, Robert Traynor, EdD, MBA, explains how to “avoid getting stuck in the middle” and instead develop a competitive strategy that is right for your hearing healthcare practice and right for your market.

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