Search Results for: otc

Service-Delivery Considerations of Direct-to-Consumer Devices in the New Age of Rehabilitative Hearing Healthcare

While hearing care professionals might perceive OTC/DTC as a threat or detrimental to their professional autonomy and livelihood, authors Rupa Balachandran and Amyn Amlani show how there are opportunities to meet the demand of listeners with impaired hearing through the provision of revenue-generating professional services. These service opportunities allow for the preservation of the independent practice channel for those practitioners who understand and recognize the economics of the transformed, and continually evolving, US hearing healthcare environment.

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Competing in the New Era of Hearing Healthcare, Part 1: Developing a Sound Competitive Strategy

Should you try to compete on price, focus on a specific audiological niche like pediatrics or implants, or differentiate your practice by creating a unique patient experience? Longtime private practice audiologist, Robert Traynor, EdD, MBA, explains how to “avoid getting stuck in the middle” and instead develop a competitive strategy that is right for your hearing healthcare practice and right for your market.

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Intricon Enters into Partnership with Puretone; Sells PC Werth to Warner Tech-care

IntriCon has announced a distribution agreement with Puretone Ltd, a UK-based hearing health company with operations in more than 75 countries and the sale of IntriCon’s London-based subsidiary, PC Werth, to Warner Tech-care Products. Warner Werth will be the new name of PC Werth, with Lee Heidenreich as president, and Joe Vespe and Stuart Axon directing the UK operations.

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