IntriCon Names Delain Wright as New Vice President
IntriCon Corporation announced that it has appointed Delain Wright as vice president of business development, value hearing health.
Read More
Search Results for: Hearing aid sales
AHAA Annual Convention Scheduled for February 2015 in Florida
Nearly 400 professionals are expected to attend the AHAA annual convention held February 18-21, 2015 in Orlando, Florida to help celebrate AHAA’s 20 years of service.
Read More
The “Meat and Potatoes” of Running a Private Practice Presented at ADA Convention
As part of a daylong session at the ADA 2014 Convention that covered different aspects of “Taking Care of Business,” consultant and business coach Steve Woodward gave a talk titled “Meat and Potatoes.” Woodward’s dynamic presentation covered business strategies designed to help private audiology practices work more effectively in a relatively small and competitive marketplace.
Read More
ADA “Raises the Stakes” and “Goes All In for Audiology” at Annual Convention in Las Vegas
The Academy of Doctors of Audiology 2014 Convention provided new insights into many of today’s hottest topics in audiology, from aging and cognition, to private practice management in the age of Big Box retailers, to effective tinnitus management.
Read More
The Arc Honors Oticon for Support of People with Disabilities
In October 2014, The Arc of Somerset County honored Oticon as a key partner in helping to make employment for people with disabilities possible. Oticon provides contract work for three Arc Adult Training Centers where individuals assemble the boxes and interior box shells used to package the company’s hearing solutions.
Read More
Blog: Words Matter; May We Not Allow Them to Scatter
Christopher Schweitzer, PhD, examines word usage, and related confusion surrounding the PSAP terminology and designation, in the hearing health industry–primarily for hearing aid consumers. Relatively recently, the term ‘PSAP’ has been introduced and circulated within the profession to represent a personal sound amplification product, leading to consumer confusion. This unfortunate outcome is perhaps the reverse effect of the FDA’s “Guidance” paper’s intent to clarify product distinctions.
Read More
Know Your Marketing; Know Your ROI
Effective marketing requires establishing benchmarks for successful efforts, collecting the data generated by your marketing tactics, and measuring their success or lack thereof through ROI analysis. Ultimately, ROI analysis provides you with the knowledge and ability to adjust your marketing plan to capture beneficial trends or eliminate wasteful spending.
Read More
Unitron Establishes Company Office in Brazil
Unitron expands into Brazil with the opening of a new company office in São Paulo.
Read More
Unitron Hosts European Conference; Reports on Flex Global Survey
Unitron welcomed more than 120 hearing care professionals and company executives to a 2-day customer conference held in Vienna designed to put patient care and practice growth center stage, with discussions ranging from the role of the manufacturer to business opportunities arising from enhancing patient experience.
Read More
State of the Industry Presentation, Part 2 of 5: Price Inelasticity, Unbundling, and Smartphone Apps
This week, in Part 2 of our 5-part “State of the Industry” series, Amyn Amlani, PhD, presents an overview of his research that involves the inelasticity of hearing aid pricing, the advantages of unbundling prices, and how smartphone amplification applications and devices for use as starter hearing aids may reduce the adoption time for consumers who ultimately purchase a hearing aid.
Read More
Succeeding in the Age of the Consumer
As we consider present and future marketing tactics, we would do well to learn some important lessons from history. This article maps the customer’s journey—looking at Baby Boomers in particular—and reviews some points for engaging the customer of today.
Read More
State of the Industry Presentation, Part 1 of 5: Dispenser Survey Results Summary
Last April, just prior to the American Academy of Audiology (AAA) Convention in Orlando, The Hearing Review hosted a “State of the Industry” dinner sponsored by CareCredit that drew more than 100 distinguished audiologists and industry experts to see presentations on four important topics that are central to private practice hearing care from Karl Strom, Amyn Amlani, Brian Taylor, and Dan Quall.
Read More
Letter to the Editor: Natan Bauman on “The RIC as a Disruptive Technology”
A letter to the editor about RIC/RITE history from Natan Bauman, inventor of the Vivatone RIC/RITE hearing aid.
Read More
WDH & GN Post First-Half Results; Cool Reaction from Investment Community
William Demant Holding and GN Store Nord increased their market share, posted what might be viewed within the industry as impressive gains, and confirmed their financial guidance; however, the financial community had expected more and gave the results a cool reception.
Read More
Oticon’s Henning Falster Celebrates 40 Years
Last month Oticon employees gathered to salute Henning Falster for his 40-year contribution to building a leadership position in education and professional development for Oticon.
Read More