Unitron, a global innovator of advanced hearing solutions, has established a new company office in Sa?o Paulo, Brazil in order to pursue significant market expansion opportunities within the country. Unitron hopes to expand the benefits of working directly with its longstanding Brazilian customer base. The move to open an office in Brazil builds on a 20-year distributor relationship in the country.
New Unitron Office in Sa?o Paulo Helps Company Work Directly with More Brazilian Customers
“So much of what we do today is focused on helping our customers realize growth within their hearing healthcare practices,” said Jan Metzdorff, President at Unitron. “Establishing a company office in Sa?o Paulo will not only allow us to grow our share of the Brazilian market, but will strengthen our position to support existing customers in their pursuit of business success.”
Luiz Eringer, an industry expert who has been working within the Sonova Group since 2005, will lead the Unitron team in Brazil as General Director of Sales.
“Brazil is an important and underserved market,” said Eringer. “Currently, only 1 in 20 people with hearing loss wears a hearing aid in our country. This is 4 times lower than the average rate in Europe or North America. There is much work to do to ensure Brazilians get the hearing help and support they need.”
With the addition of Sa?o Paulo, Unitron now has 22 offices around the globe with distribution in more than 60 countries.