Can audiology practices compete in the sub-$800 per aid price range? What would be required to compete in this market arena? From a professional standpoint, is this something we wish to do? Here is a perspective on pricing and professionalism in the era of Internet and direct-to-consumer hearing aids.
Read MoreSycle.net, a hearing health care software company, has launched Sycle Sales Generation, an online lead generation service for the hearing industry that charges a fee only when a hearing aid is sold.
Read MoreAccording to a new report by iData Research, a majority of surveyed audiologists say that patients who chose Phonak, Starkey, and Oticon hearing aids indicated that quality and customer service were most important to their choice, while price and ease-of-use were more important for Siemens, Lyric, Unitron, and other brands.
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A benchmarking survey designed to provide individual hearing practices with a tool they can use to compare their performance against industry standards. Part 2 of this two-part survey looks at hearing care practice average profits, professional compensation, marketing, and hearing testing.
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Differentiating your practice not only bolsters your market position and value to your patients, but also safeguards it against Internet sales, over-the-counter PSAPs, and low-margin distribution systems. Here is a Top-10 list of ways your hearing care practice can remain the provider-of-choice for your patients—both now and well into the future.
Read MoreAccording to a new report by iData Research, the Chinese and Indian retail and wholesale markets for hearing devices is valued at over $1 billion and will almost double in value by 2017. Hearing device companies that focus on customer education will benefit most.
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Just around the corner is Better Hearing and Speech Month in May. More than any other time in our industry’s history, the hearing health care and medical communities are uncovering dramatic findings that link amplification and better hearing to
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A high frequency boost occurs when the hearing aid microphone is moved from the top of the ear (as in BTEs) to somewhere inside the auricle (as in ITEs)—with potential benefits in directivity and localization. A new microphone and receiver in the canal (MaRiC) design incorporates a small canal-worn module that contains both the microphone and receiver to take maximum advantage of the high frequency focusing ability of the auricle.
Read MoreOticon Inc has announced an alliance with Hearing Instrument Consultants (HIC). The agreement is intended to expand and strengthen Oticon’s business support network.
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The developer and manufacturer of modular instant-fit CICs is coming out with several new products, including a new hybrid-RIC called a MaRIC and several new innovations in its Q, Qleaf, and Qleaf Pro lines.
Read MoreThe Elite Hearing Network announced that it has added Starkey Laboratories Inc to its network product portfolio. The Starkey addition brings the total number of hearing aid manufacturers to Elite Hearing’s network members to eight.
Read MoreSiemens Hearing Instruments has combined its UK sales and audiology teams and named Wendy Davies to the new role of National Sales and Audiology Manager.
Read MoreExecutives from Avada Audiology and Hearing Care Centers met for a 2011 leadership meeting in Scottsdale, AZ earlier this month.
Read MoreEric Sumner has been named the vice president of sales of hearing device manufacturer, Unitron.
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The advent of a 24/7 disposable hearing aid represents a dramatic shift in terms of both fitting science and the economics of dispensing the device within a practice. This article addresses the economic benefits of the Lyric.
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