Somerset, NJ — Oticon Inc has announced an alliance with Hearing Instrument Consultants (HIC). The agreement is intended to expand and strengthen Oticon’s business support network.
HIC, based in Costa Mesa, Calif, has more than 30 years of sales, training, and customer service experience. Oticon President Peer Lauritsen stated in the press release, “We will all benefit from access to HIC’s expertise and experience, as we develop new sales and business support initiatives going forward.”
HIC will continue its focus on support for the company’s customers in the Western region of the United States, where it has a strong customer base. HIC’s 15-member staff includes sales representatives, inside audiologists, customer service representatives, and marketing and training specialists, who will continue to work out of the company’s Costa Mesa offices and continue to focus in the Western.
Oticon said that the HIC alliance will not impact existing Oticon business partners, whose current sales and support teams will remain unchanged.
HIC President David Majit added in the announcement, “We welcome the opportunity to join with [Oticon] in providing our valued customers with access to Oticon’s comprehensive portfolio of products and support services.”