Category: Marketing

Marketing

Adopting AI in Audiology: Are HCPs Ready?

AI seems to be everywhere now, but are hearing care professionals ready to accept this new technology?

Marketing

A Marketing Plan That Fits Your Budget

With a dynamic, financially sound marketing plan you can attract more patients and achieve your clinic’s growth objectives.

Marketing

ReSound’s Guide To Elevating Your Hearing Clinic On Google

Stand out from the competition by building and optimizing your business presence on Google.

Financial Services

Signia Introduces Aspire 3.0 Loyalty Program to Professionals

Signia announced it will preview Signia Aspire 3.0, an update to its loyalty benefits program, “designed to help hearing care professionals (HCPs) meet their business goals regardless of practice size.”

Growth Strategies

Preparing Your Hearing Care Practice for OTC Hearing Aids

OTC hearing aids don't have to be something you dread. You can use it as an opportunity to revolutionize your practice and make changes that work in both your and the consumers’ favor.

Surveys & Statistics

Hearing Aid Market Roars Back in First Half 2021

The latest statistics from the Hearing Industries Association (HIA) indicate a big comeback in 2021 for US hearing aid dispensing. For the first half of 2021, net unit sales rose by 61.6% when compared to H1 2020, and by 13.5% when compared to the pre-pandemic period of H1 2019.