The new format will focus on immediately applicable AI tools for hearing care practices to improve efficiency and marketing.
The 70th EUHA Congress, taking place October 14-16, 2026, in Hannover, Germany, will dedicate its final day to artificial intelligence. Titled “AI Day,” the new format will focus on practical AI applications that hearing care professionals can integrate into their daily operations.
Under the theme “AI that will pay off tomorrow,” the AI Day event aims to move beyond abstract concepts to present tangible solutions. The sessions are designed to be accessible for attendees without technical pre-requisites, focusing on tools that can be implemented to ease daily tasks, make processes more efficient, and reduce team workloads.
Addressing Practice Management Challenges
The AI Day programming is intended to provide solutions for several key challenges facing hearing care practices, according to the event organizers. These include increasing administrative and documentation requirements, the growing complexity of marketing efforts, and the ongoing shortage of skilled professionals.
The sessions will explore how AI can be used to automate routine tasks, support communication and marketing activities, and improve the use of internal company knowledge.
Integrated Format for Hands-On Learning
The AI Day is designed for all congress attendees, offering a low-threshold entry point into the topic. Participants will be presented with concrete examples and actionable ideas for creating value with AI in a clinical or business setting.
The format will combine a stage program, workshops, and live demonstrations with integration into the main industry exhibition. This approach is intended to create an integrated experience with a high degree of practical benefit, positioning the congress Friday as a distinct event for attendees.
